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~institution:"Harvard Graduate School of Business Administration"
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Marketingmanagement
8
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Harvard Graduate School of Business Administration
Springer Fachmedien Wiesbaden
130
National Bureau of Economic Research
70
American Marketing Association
58
IGI Global
28
Books on Demand GmbH <Norderstedt>
27
Fördergesellschaft Marketing an der Universität Augsburg
19
Verlag Dr. Kovač
19
Verlag Franz Vahlen
16
European Society for Opinion and Marketing Research
15
Haufe-Lexware GmbH & Co. KG
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Université Paris-Dauphine (Paris IX)
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
8
NetLibrary, Inc
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W. Kohlhammer GmbH
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Duncker & Humblot
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UVK Verlagsgesellschaft mbH
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Center of Market Oriented Product and Production Management
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A Harvard business review paperback
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Ideas with impact
1
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ECONIS (ZBW)
13
Showing
1
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10
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date (oldest first)
1
Connecting with your customers
2006
Persistent link: https://www.econbiz.de/10003292010
Saved in:
2
Simply better : winning and keeping customers by delivering what matters most
Barwise, Patrick
;
Meehan, Sean A.
-
2004
Persistent link: https://www.econbiz.de/10001830108
Saved in:
3
The social life of information
Brown, John Seely
;
Duguid, Paul
-
2006
-
[Reprint]
Persistent link: https://www.econbiz.de/10003500890
Saved in:
4
Harvard business review on retailing and merchandising
2008
-
[Reprint]
Persistent link: https://www.econbiz.de/10003725810
Saved in:
5
Private label strategy : how to meet the store brand challenge
Kumar, Nirmalya
;
Steenkamp, Jan-Benedict E. M.
-
2007
Persistent link: https://www.econbiz.de/10003350841
Saved in:
6
What is marketing?
Silk, Alvin J.
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003339746
Saved in:
7
Mass affluence : seven new rules of marketing to today's consumer
Nunes, Paul
;
Johnson, Brian
-
2004
Persistent link: https://www.econbiz.de/10001932772
Saved in:
8
When marketing becomes a minefield
2004
Persistent link: https://www.econbiz.de/10001950121
Saved in:
9
Strategic marketing management : readings
Dolan, Robert J.
(
ed.
)
-
1991
Persistent link: https://www.econbiz.de/10000848495
Saved in:
10
MarketBusters : 40 strategic moves that drive exceptional business growth
McGrath, Rita Gunther
;
MacMillan, Ian C.
-
2005
Persistent link: https://www.econbiz.de/10002346613
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