Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~institution:"Harvard Graduate School of Business Administration"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Perception of marketing execut...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketingmanagement
8
Marketing management
7
Beziehungsmarketing
6
Marketing
6
Relationship marketing
6
Customer satisfaction
2
Customer service
2
Einzelhandel
2
Kundenmanagement
2
Kundenservice
2
Kundenzufriedenheit
2
Market research
2
Marktforschung
2
Retail trade
2
USA
2
Unternehmenswachstum
2
Arbeitsorganisation
1
Automation
1
Automatisierung
1
Automotive industry
1
Betriebspolitik
1
Beziehungsmanagement
1
Brand
1
Competition
1
Computerized method
1
Computerunterstützung
1
Consumer behaviour
1
Consumer goods industry
1
Consumer society
1
Firm growth
1
Handelsmarke
1
Kfz-Industrie
1
Konsumentenverhalten
1
Konsumgesellschaft
1
Konsumgüterindustrie
1
Kraftfahrzeugindustrie
1
Kraftfahrzeugmarkt
1
Kundendienst
1
Kundenorientierung
1
Loyalität
1
more ...
less ...
Type of publication
All
Book / Working Paper
14
Type of publication (narrower categories)
All
Collection of articles of several authors
6
Sammelwerk
6
Aufsatzsammlung
3
Glossar enthalten
2
Glossary included
2
Reprint
2
Handbook
1
Handbuch
1
Konferenzschrift
1
more ...
less ...
Language
All
English
14
Author
All
Abernathy, William J.
1
Barwise, Patrick
1
Dolan, Robert J.
1
Ginsburg, Douglas H.
1
Jaworski, Bernard J.
1
Johnson, Brian
1
Kumar, Nirmalya
1
MacMillan, Ian C.
1
McGrath, Rita Gunther
1
Meehan, Sean A.
1
Nunes, Paul
1
Rayport, Jeffrey F.
1
Reichheld, Frederick F.
1
Silk, Alvin J.
1
Steenkamp, Jan-Benedict E. M.
1
more ...
less ...
Institution
All
Harvard Graduate School of Business Administration
Springer Fachmedien Wiesbaden
200
National Bureau of Economic Research
96
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
76
American Marketing Association
59
OECD
52
Verband der Automobilindustrie
46
C.E.P.R. Discussion Papers
39
HAL
38
Books on Demand GmbH <Norderstedt>
34
IGI Global
34
Verlag Dr. Kovač
34
Université Paris-Dauphine (Paris IX)
27
Europäische Kommission
23
Fördergesellschaft Marketing an der Universität Augsburg
21
International Monetary Fund (IMF)
20
European Centre for the Development of Vocational Training
19
International Monetary Fund
19
Verlag Franz Vahlen
19
Edward Elgar Publishing
18
European Society for Opinion and Marketing Research
17
Inter-American Development Bank
16
Fachhochschule Reutlingen / European School of Business
15
Friedrich-Schiller-Universität Jena
15
Haufe-Lexware GmbH & Co. KG
15
CESifo
14
European Central Bank
14
Springer-Verlag GmbH
14
eSocialSciences
14
De Gruyter Oldenbourg
13
Trade and Agriculture Directorate, Organisation de Coopération et de Développement Économiques (OCDE)
13
Campus Verlag
12
Information Resources Management Association
12
World Trade Organization
12
EconWPA
11
Eric Cuvillier <Firma>
11
Gottfried Wilhelm Leibniz Universität Hannover
11
Nomos Verlagsgesellschaft
11
Universität Mannheim
11
Duncker & Humblot
10
more ...
less ...
Published in...
All
Ideas with impact
2
The Harvard business review paperback series
2
A Harvard business review paperback
1
Management dilemmas
1
Regulation of American business and industry series
1
The practice of management series
1
The results-driven manager series
1
What is? series
1
more ...
less ...
Source
All
ECONIS (ZBW)
14
Showing
1
-
10
of
14
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Connecting with your customers
2006
Persistent link: https://www.econbiz.de/10003292010
Saved in:
2
Simply better : winning and keeping customers by delivering what matters most
Barwise, Patrick
;
Meehan, Sean A.
-
2004
Persistent link: https://www.econbiz.de/10001830108
Saved in:
3
Harvard business review on manufacturing excellence at Toyota
2008
-
[Reprint]
Persistent link: https://www.econbiz.de/10003760904
Saved in:
4
Government, technology, and the future of the automobile
Ginsburg, Douglas H.
(
ed.
); …
-
1980
Persistent link: https://www.econbiz.de/10013468791
Saved in:
5
Harvard business review on retailing and merchandising
2008
-
[Reprint]
Persistent link: https://www.econbiz.de/10003725810
Saved in:
6
Private label strategy : how to meet the store brand challenge
Kumar, Nirmalya
;
Steenkamp, Jan-Benedict E. M.
-
2007
Persistent link: https://www.econbiz.de/10003350841
Saved in:
7
What is marketing?
Silk, Alvin J.
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003339746
Saved in:
8
Mass affluence : seven new rules of marketing to today's consumer
Nunes, Paul
;
Johnson, Brian
-
2004
Persistent link: https://www.econbiz.de/10001932772
Saved in:
9
When marketing becomes a minefield
2004
Persistent link: https://www.econbiz.de/10001950121
Saved in:
10
Strategic marketing management : readings
Dolan, Robert J.
(
ed.
)
-
1991
Persistent link: https://www.econbiz.de/10000848495
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
