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Private label strategy : how to meet the store brand challenge
Kumar, Nirmalya; Steenkamp, Jan-Benedict E. M. - 2007
Persistent link: https://www.econbiz.de/10003350841
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United we brand : how to create a cohesive brand that's seen, heard, and remembered
Moser, Mike - 2003
Persistent link: https://www.econbiz.de/10013549474
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Mass affluence : seven new rules of marketing to today's consumer
Nunes, Paul; Johnson, Brian - 2004
Persistent link: https://www.econbiz.de/10001932772
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Harvard business review on retailing and merchandising
2008 - [Reprint]
Persistent link: https://www.econbiz.de/10003725810
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What is marketing?
Silk, Alvin J. (contributor) - 2006
Persistent link: https://www.econbiz.de/10003339746
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Connecting with your customers
2006
Persistent link: https://www.econbiz.de/10003292010
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Simply better : winning and keeping customers by delivering what matters most
Barwise, Patrick; Meehan, Sean A. - 2004
Persistent link: https://www.econbiz.de/10001830108
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When marketing becomes a minefield
2004
Persistent link: https://www.econbiz.de/10001950121
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Strategic marketing management : readings
Dolan, Robert J. (ed.) - 1991
Persistent link: https://www.econbiz.de/10000848495
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Hidden in plain sight : how to find and execute your company's next big growth strategy
Joachimsthaler, Erich; Joachimsthaler, Erich A. - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003414575