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United we brand : how to create a cohesive brand that's seen, heard, and remembered
Moser, Mike - 2003
Persistent link: https://www.econbiz.de/10013549474
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Private label strategy : how to meet the store brand challenge
Kumar, Nirmalya; Steenkamp, Jan-Benedict E. M. - 2007
Persistent link: https://www.econbiz.de/10003350841
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Connecting with your customers
2006
Persistent link: https://www.econbiz.de/10003292010
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MarketBusters : 40 strategic moves that drive exceptional business growth
McGrath, Rita Gunther; MacMillan, Ian C. - 2005
Persistent link: https://www.econbiz.de/10002346613
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The ultimate question : for opening the door to good profits and true growth
Reichheld, Frederick F. - 2006
Persistent link: https://www.econbiz.de/10003085713
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Harvard business review on customer relationship management
2002
Persistent link: https://www.econbiz.de/10001608651
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Simply better : winning and keeping customers by delivering what matters most
Barwise, Patrick; Meehan, Sean A. - 2004
Persistent link: https://www.econbiz.de/10001830108
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Best face forward : why companies must improve their service interfaces with customers
Rayport, Jeffrey F.; Jaworski, Bernard J. - 2007 - [Reprint]
Persistent link: https://www.econbiz.de/10001902044
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Hidden in plain sight : how to find and execute your company's next big growth strategy
Joachimsthaler, Erich; Joachimsthaler, Erich A. - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003414575
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Harvard business review on emerging markets
2008 - [Reprint]
Persistent link: https://www.econbiz.de/10003683060