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~institution:"Harvard Graduate School of Business Administration"
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ECONIS (ZBW)
10
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Connecting with your customers
2006
Persistent link: https://www.econbiz.de/10003292010
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2
MarketBusters : 40 strategic moves that drive exceptional business growth
McGrath, Rita Gunther
;
MacMillan, Ian C.
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2005
Persistent link: https://www.econbiz.de/10002346613
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3
The ultimate question : for opening the door to good profits and true growth
Reichheld, Frederick F.
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2006
Persistent link: https://www.econbiz.de/10003085713
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4
Harvard business review on customer relationship management
2002
Persistent link: https://www.econbiz.de/10001608651
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5
Simply better : winning and keeping customers by delivering what matters most
Barwise, Patrick
;
Meehan, Sean A.
-
2004
Persistent link: https://www.econbiz.de/10001830108
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6
Best face forward : why companies must improve their service interfaces with customers
Rayport, Jeffrey F.
;
Jaworski, Bernard J.
-
2007
-
[Reprint]
Persistent link: https://www.econbiz.de/10001902044
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7
Hidden in plain sight : how to find and execute your company's next big growth strategy
Joachimsthaler, Erich
;
Joachimsthaler, Erich A.
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003414575
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8
Harvard business review on emerging markets
2008
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[Reprint]
Persistent link: https://www.econbiz.de/10003683060
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9
Priceless : turning ordinary products into extraordinary experiences
LaSalle, Diana
;
Britton, Terry
-
2003
-
[Nachdr.]
Persistent link: https://www.econbiz.de/10001717317
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Mass affluence : seven new rules of marketing to today's consumer
Nunes, Paul
;
Johnson, Brian
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2004
Persistent link: https://www.econbiz.de/10001932772
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