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Marketing in the cyber era : strategies and emerging trends
Ghorbani, Ali (ed.) - 2014
"This book brings together best practices and innovative approaches for effective marketing in today's economy …, stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era"--Provided by publisher. …E-service marketing / Ali Ghorbani, Emel Kursunluoglu Yarimoglu -- Personal blog marketing / Dilip S. Mutum, Ezlika M …
Persistent link: https://www.econbiz.de/10011729022
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Emerging innovative marketing strategies in the tourism industry
Ray, Nilanjan (ed.) - 2015
marketing strategy: competitive advantage of destination / Alzbeta Királová -- The augmented reality marketing: a merger of … marketing and technology in tourism / Sumesh S. Dadwal, Azizul Hassan -- Innovating Ansoff growth strategies in the hotel … in tourism marketing / Evrim Çeltek -- Potentials of wineries as tourism destinations in India / M. K. Dash -- A …
Persistent link: https://www.econbiz.de/10011728301
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E-business innovation and process management
Lee, In (contributor) - 2007
Implementation of Internet-Based Marketing Channels -- Content is King? Interdependencies in Value Networks for Mobile Services … Perceptions of Continuous or Discontinuous Innovation -- Computer Self-Efficacy and the Acceptance of Instant Messenger Technology …
Persistent link: https://www.econbiz.de/10011726011
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Design and development of affordable healthcare technologies
Bit, Arindam (ed.) - 2018
"This book explores biomedical instrumentation, biosignal processing and device development. It employs IoT based technologies in improving the healthcare facilities. It explores versatile applications of electronics, instrumentation and signal processing techniques in biomedical engineering,...
Persistent link: https://www.econbiz.de/10012393210
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Innovative perspectives on public administration in the digital age
Manoharan, Aroon (ed.); McQuiston, James (ed.) - 2018
"This book focuses on the impact of new and innovative technologies on improving public service delivery in public and nonprofit organizations. It highlights how government adopts and implement digital solutions to public problems at all levels of governments. It also provides case studies...
Persistent link: https://www.econbiz.de/10012393265
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Handbook of research on global competitive advantage through innovation and entrepreneurship
Farinha, Luis M. Carmo (ed.); Ferreira, João J. M. (ed.);  … - 2015 - [Elektronische Ressource]
"This book explores the emergence of new ideas and opportunities in various markets and provides organizational leaders with the tools they need to take full advantage of those opportunities, focusing on economic growth in a fast-paced environment"--Provided by publisher.
Persistent link: https://www.econbiz.de/10012395057
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Fourth-generation wireless networks : applications and innovations
Adibi, Sasan (contributor); Mobasher, Amin (contributor);  … - 2010
This book presents a vision for the coming years in terms of emerging fourth generation (4G) wireless technology trends and best practices. It explores the resulting challenges and technical opportunities that will arise in creating and delivering 4G networks for the emerging applications and...
Persistent link: https://www.econbiz.de/10011726740
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Technoethics and the evolving knowledge society : ethical issues in technological design, research, development, and innovation
Luppicini, Rocci - 2010
This book examines human processes and practices connected to technology embedded within social, political, and moral spheres of life. This innovative publication engages readers in critical debates connected to the ethical dimensions of a technological society through insightful examinations,...
Persistent link: https://www.econbiz.de/10011726754
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Industrial informatics design, use, and innovation : perspectives and services
Lund, Andreas (contributor); Wiberg, Mikael (contributor);  … - 2010
-- Industrial Informatics and the Ecology of Innovation / Per Levén -- Making IT Visible / Katrin Jonsson -- Interactive …
Persistent link: https://www.econbiz.de/10011726834
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Ethical issues and social dilemmas in knowledge management : organizational innovation
Morais da Costa, Goncalo Jorge (contributor) - 2011
"This book considers ethical issues and social dilemmas at two levels: the individual vs. individual and the individual vs. the collective, providing a thorough treatment of these facets and demonstrating the philosophical underpinnings of each dimension of knowledge management"--Provided by...
Persistent link: https://www.econbiz.de/10011726844