"This book brings together best practices and innovative approaches for effective marketing in today's economy …, stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era"--Provided by publisher. …E-service marketing / Ali Ghorbani, Emel Kursunluoglu Yarimoglu -- Personal blog marketing / Dilip S. Mutum, Ezlika M …

marketing strategy: competitive advantage of destination / Alzbeta Királová -- The augmented reality marketing: a merger of … marketing and technology in tourism / Sumesh S. Dadwal, Azizul Hassan -- Innovating Ansoff growth strategies in the hotel … in tourism marketing / Evrim Çeltek -- Potentials of wineries as tourism destinations in India / M. K. Dash -- A …

Implementation of Internet-Based Marketing Channels -- Content is King? Interdependencies in Value Networks for Mobile Services … Perceptions of Continuous or Discontinuous Innovation -- Computer Self-Efficacy and the Acceptance of Instant Messenger Technology …

This presentation on innovation policy development broadens the notion of innovation to include all sorts of "process … innovations" and organizational changes. Then it describes innovation and growth in a historical perspective to conclude that … innovation policies for development should include much more than just supporting formal R&D projects, more than just in "high …

classified as either support for process innovation or support for product innovation. Although these types of programs do not … difference in differences were combined. The study found that by supporting both process and product innovation … product innovation activities. …

Recent research conducted by the IDB shows that innovation positively affects productivity growth in the Latin American … regarding innovation in services is related, at least in part, to uncertainty with respect to how innovation in services … really applicable to innovation in service sector environments. This paper aims to provide a deeper understanding of the …

The employment impact of innovation in the heterogeneous universe of services was studied using data from the 2004 …-2009 Uruguayan service innovation surveys. The empirical evidence shows that the impact of product innovation on employment is … positive, while process innovation appears to have no effect. The effect varies according to the skill level of the labor force …

This paper analyzes empirically the relationship between innovation and productivity in the Chilean services sector … innovation and the probability of introducing innovations (products or process), such as size and export status. In several … extensions we find similar roles for technological and non-technological innovation in labor productivity and for determinants …

This study examines the impact of process and product innovation on employment growth and composition in Argentina …, Chile, Costa Rica, and Uruguay using micro data from innovation surveys. Based on the model put forward by Harrison et al … innovations was observed. With respect to the impact of innovation on employment composition, there is scant evidence of a skill …