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Gaspar, Arlindo Silva -- 14. Customer involved open innovation / Marcel Weber, Simone Geerts -- 15. Stimulating creativity … and innovation in and around organizations / Kirsten Sr̜ensen -- 16. Research project future of the present / Sandra Rech …
Persistent link: https://www.econbiz.de/10011726954
"This book highlights new business products, services, strategies, and philosophies drawn from an emerging collaborative information platform and explores connections between the development of new e-business technologies with consumers, businesses, and links to social and political visions and...
Persistent link: https://www.econbiz.de/10011726095
A case-based identification of internal and external issues for branding strategies / Abu Sayeed Mondal, Dilip Roy -- Promoting Bucovina's tourism brand / Alexandru-Mircea Nedelea -- Branding and brand management: case of Amul / Anupam Sharma -- Service branding through quality practices in...
Persistent link: https://www.econbiz.de/10011728151
When startup innovation involves a potentially disruptive technology - initially lagging in the predominant performance … commercialization with the startup. While the prevailing theory of disruptive innovation suggests that this will lead to (exclusively …
Persistent link: https://www.econbiz.de/10012458899
Are Multi-Channel Technologies Adopted in Online Consumer Auction Markets in Finland? / Jarkko Vesa, Eric van Heck -- The Changing Role of Middle-Men Infomediaries / Mirella Lahteenmaki, Markku Tinnila -- Meeting the Demands of Wide- Audience End Users / Ken Peffers, Tuure Tuunanen --...
Persistent link: https://www.econbiz.de/10011726389
Using data from a prominent online platform for launching new digital products, we document that the composition of the platform's 'beta testers' on the day a new product is launched has a systematic and persistent impact on the venture's success. Specifically, we use word embedding methods to...
Persistent link: https://www.econbiz.de/10012585366
products to China. We find causal evidence that offshoring impacts both the level and nature of innovation. In the technologies … directly related to product categories that could be offshored more easily after the policy shock, overall innovation levels … decline and innovative effort shifts away from product innovation and towards process innovation. However, we also find …
Persistent link: https://www.econbiz.de/10012616565
This paper is an attempt to explain diffusion in the production of an innovation. Diffusion in production is defined as … innovation. The principal variable that explains diffusion of entry is the demonstration effect. The principal variable that …
Persistent link: https://www.econbiz.de/10012478853
policy, due to their potential to foreclose competition and affect innovation incentives. We exploit major new product …
Persistent link: https://www.econbiz.de/10012480835