"This book brings together best practices and innovative approaches for effective marketing in today's economy …, stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era"--Provided by publisher. …E-service marketing / Ali Ghorbani, Emel Kursunluoglu Yarimoglu -- Personal blog marketing / Dilip S. Mutum, Ezlika M …

marketing strategy: competitive advantage of destination / Alzbeta Királová -- The augmented reality marketing: a merger of … marketing and technology in tourism / Sumesh S. Dadwal, Azizul Hassan -- Innovating Ansoff growth strategies in the hotel … in tourism marketing / Evrim Çeltek -- Potentials of wineries as tourism destinations in India / M. K. Dash -- A …

Implementation of Internet-Based Marketing Channels -- Content is King? Interdependencies in Value Networks for Mobile Services … Perceptions of Continuous or Discontinuous Innovation -- Computer Self-Efficacy and the Acceptance of Instant Messenger Technology …

find that competition has a negative effect on innovation, especially for firms further from the efficiency frontier, and … we do not find support for an inverted U effect of competition on innovation. The authors show that the supply chain of … multinational enterprises and international trade are important channels for domestic firms' innovation. They detect no evidence …

"It is so widely recognized that innovation is a key driver of economic growth that it is cliche to say so. This … article studies product innovation by firms with data from 68 countries, covering more than 25,000 firms in eight … manufacturing sectors. The author assesses the predictions of inter-disciplinary research on innovation by firms. The econometric …

countries. The analysis finds that more than one-quarter of the microenterprises are engaging in innovation, with marketing …"Innovation is key to technology adoption and creation, and to explaining the vast differences in productivity across … and within countries. Despite the central role of the entrepreneur in the innovation process, data limitations have …

negative relationship between the concentration of innovation portfolios and performance: countries that are the most …