"This book brings together best practices and innovative approaches for effective marketing in today's economy …, stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era"--Provided by publisher. …E-service marketing / Ali Ghorbani, Emel Kursunluoglu Yarimoglu -- Personal blog marketing / Dilip S. Mutum, Ezlika M …

marketing strategy: competitive advantage of destination / Alzbeta Királová -- The augmented reality marketing: a merger of … marketing and technology in tourism / Sumesh S. Dadwal, Azizul Hassan -- Innovating Ansoff growth strategies in the hotel … in tourism marketing / Evrim Çeltek -- Potentials of wineries as tourism destinations in India / M. K. Dash -- A …

Implementation of Internet-Based Marketing Channels -- Content is King? Interdependencies in Value Networks for Mobile Services … Perceptions of Continuous or Discontinuous Innovation -- Computer Self-Efficacy and the Acceptance of Instant Messenger Technology …

The science, technology, and innovation (STI) report provide analytical support for Vietnam's upcoming ten-year STI … innovation in Vietnam. As the Coronavirus disease 2019 (COVID-19) triggered economic shock continues to spread globally and its … impact deepens in Vietnam, the importance of technology adoption and innovation for business resilience as well as for …

The science, technology, and innovation (STI) report provide analytical support for Vietnam's upcoming ten-year STI … strengthened national innovation system (NIS) that will promote a more innovation-driven enterprise sector, and in turn lead to … globally and its impact deepens in Vietnam, the importance of innovation and technology adoption for business resilience as …

-driven development. Launched in September 2014, the Big Data Innovation Challenge has been key in encouraging big data approaches …