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Marketing in the cyber era : strategies and emerging trends
Ghorbani, Ali (ed.) - 2014
"This book brings together best practices and innovative approaches for effective marketing in today's economy …, stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era"--Provided by publisher. …E-service marketing / Ali Ghorbani, Emel Kursunluoglu Yarimoglu -- Personal blog marketing / Dilip S. Mutum, Ezlika M …
Persistent link: https://www.econbiz.de/10011729022
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Marketing online education programs : frameworks for promotion and communication
Demiray, Uğur (contributor); Sever, Serdar (contributor) - 2011
"This book provides an integrated marketing communications perspective to communication and promotion issues of online …1. Integrated marketing communications and their application to the open education field / Juliet Stoltenkamp, Jephias … Mapuva -- 2. From consumer to prodsumer / Goknil Koçak -- 3. Educational marketing / Ruth Cook -- 4. Marketing online …
Persistent link: https://www.econbiz.de/10011726979
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Maximizing commerce and marketing strategies through micro-blogging
Burkhalter, Janée N. (ed.); Wood, Natalie T. (ed.) - 2015
Marketing with Twitter: challenges and opportunities / Alena Soboleva, Suzan Burton, Aila Khan -- Corporate … implications of utilizing micro-blogs in employment practices: a guide for business and marketing professionals / Stephanie A …
Persistent link: https://www.econbiz.de/10011728238
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Emerging innovative marketing strategies in the tourism industry
Ray, Nilanjan (ed.) - 2015
marketing strategy: competitive advantage of destination / Alzbeta Királová -- The augmented reality marketing: a merger of … marketing and technology in tourism / Sumesh S. Dadwal, Azizul Hassan -- Innovating Ansoff growth strategies in the hotel … in tourism marketing / Evrim Çeltek -- Potentials of wineries as tourism destinations in India / M. K. Dash -- A …
Persistent link: https://www.econbiz.de/10011728301
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Marketing decision making and the management of pricing : successful business tools
Rajagopal (contributor) - 2013
Strategic pricing -- Price structure and levels -- Pricing for new products -- Financial analysis in pricing -- Pricing policy -- Market pricing -- Implementation of pricing strategy -- Price performance -- Value creation -- Pricing in market uncertainties -- Challenges ahead
Persistent link: https://www.econbiz.de/10011727769
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E-business innovation and process management
Lee, In (contributor) - 2007
Implementation of Internet-Based Marketing Channels -- Content is King? Interdependencies in Value Networks for Mobile Services … Perceptions of Continuous or Discontinuous Innovation -- Computer Self-Efficacy and the Acceptance of Instant Messenger Technology …
Persistent link: https://www.econbiz.de/10011726011
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Design and development of affordable healthcare technologies
Bit, Arindam (ed.) - 2018
"This book explores biomedical instrumentation, biosignal processing and device development. It employs IoT based technologies in improving the healthcare facilities. It explores versatile applications of electronics, instrumentation and signal processing techniques in biomedical engineering,...
Persistent link: https://www.econbiz.de/10012393210
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Innovative perspectives on public administration in the digital age
Manoharan, Aroon (ed.); McQuiston, James (ed.) - 2018
"This book focuses on the impact of new and innovative technologies on improving public service delivery in public and nonprofit organizations. It highlights how government adopts and implement digital solutions to public problems at all levels of governments. It also provides case studies...
Persistent link: https://www.econbiz.de/10012393265
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Handbook of research on global competitive advantage through innovation and entrepreneurship
Farinha, Luis M. Carmo (ed.); Ferreira, João J. M. (ed.);  … - 2015 - [Elektronische Ressource]
"This book explores the emergence of new ideas and opportunities in various markets and provides organizational leaders with the tools they need to take full advantage of those opportunities, focusing on economic growth in a fast-paced environment"--Provided by publisher.
Persistent link: https://www.econbiz.de/10012395057
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Fourth-generation wireless networks : applications and innovations
Adibi, Sasan (contributor); Mobasher, Amin (contributor);  … - 2010
This book presents a vision for the coming years in terms of emerging fourth generation (4G) wireless technology trends and best practices. It explores the resulting challenges and technical opportunities that will arise in creating and delivering 4G networks for the emerging applications and...
Persistent link: https://www.econbiz.de/10011726740