This book presents research on the global issue of the Internet as a central organizing platform for integrating marketing communications and on using e-Branding to increase the visibility and success of companies in all business realms.

Division 2. Digital Divides, Education, Gender, and Ethnicity -- 11. Generation, Education, Gender, and Ethnicity in American Digital Divides -- 12. The Digital Divides in the U.S.: Access, Broadband, and Nature of Internet Use -- 13. Does the Digital Divide Extend to Minority- and Women-Owned...

1. How the Crowd Can Teach -- 2. Social Networking and Schools: Early Responses and Implications for Practice -- 3. Cyber-Identities and Social Life in Cyberspace -- 4. Weblogs in Higher Education -- 5. Social Navigation and Local Folksonomies: Technical and Design Considerations for a Mobile...

It is tempting to think that, in the year 2001, our technology is very sophisticated and accordingly, it is very tempting to believe that present-day computer technology is "very advanced" (begging the question of to what?). The fact is that we have only just begun to develop computer...

"This book specifically develops theories to understand service quality and quality management practice of EC which is completely a new and innovative effort to formulate perceptions of global consumers"--Provided by publisher.

Multi-granular computing through rough sets / B. K. Tripathy -- Pattern recognition and robotics / P. Geethanjali -- Privacy preservation in information system / D. P. Acharjya, Geetha Mary A. -- Predictive analytics and data mining: a framework for optimizing decisions with R Tool / Ritu...

"This book compiles relevant theoretical frameworks, current practical applications, and emerging practices of digital rhetoric, highlighting the key principles and understandings of the underlying modes, practices, and literacies of communication"--Provided by publisher.