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Contemporary research in e-marketing.
Krishnamurthy, Sandeep (contributor) - 2005
Brings together work being conducted in may disciplines to address the intrinsic inter-disciplinarity of E-marketing. … Personalization for E-Marketing Intelligence / Penelope Markellou, Maria Rigou, Spiros Sirmakessis -- E-Commerce as Knowledge … / Pushkala Raman, Kartik Pashupati -- Using Server Log Files and Online Experiments to Enhance Internet Marketing / Charles F …
Persistent link: https://www.econbiz.de/10011725927
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Contemporary research in e-marketing.
Krishnamurthy, Sandeep (contributor) - 2005
This book uses different perspectives, theories and research methodologies to address the issues of E-marketing as an ….com: Case Study of a Successful Dot-Com Venture in India /Sanjeev Swami-- User-Centered Design and Marketing: Online Customer … Value / Thomas W. Porter -- A Synthesis and Analysis of Behavioral and Policy Issuesin Electronic Marketing Communications …
Persistent link: https://www.econbiz.de/10011725928
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E-business innovation and process management
Lee, In (contributor) - 2007
Implementation of Internet-Based Marketing Channels -- Content is King? Interdependencies in Value Networks for Mobile Services …
Persistent link: https://www.econbiz.de/10011726011
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Maximizing commerce and marketing strategies through micro-blogging
Burkhalter, Janée N. (ed.); Wood, Natalie T. (ed.) - 2015
Marketing with Twitter: challenges and opportunities / Alena Soboleva, Suzan Burton, Aila Khan -- Corporate … implications of utilizing micro-blogs in employment practices: a guide for business and marketing professionals / Stephanie A …
Persistent link: https://www.econbiz.de/10011728238
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Handbook of research on contemporary perspectives on Web-based systems
Elðci, Atilla (ed.) - 2018
"This book explores information technology concepts, tools, methodologies, and ethnography in the contexts of global communication systems and web engineered applications. It also emphasizes research among the various steps involved in data/knowledge (structured and unstructured) capture (manual...
Persistent link: https://www.econbiz.de/10012393229
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Security frameworks in contemporary electronic government
Abassi, Ryma (ed.); Ben Chehida Douss, Aida (ed.) - 2018
-centric networking, e-government, and security -- Chapter 4. The role of social marketing in preventing the spread of non …
Persistent link: https://www.econbiz.de/10012393268
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Trust in E-services : technologies, practices and challenges
Korba, Larry (contributor); Song, Ronggong (contributor);  … - 2007
The tremendous growth of the Internet is successfully making a variety of e-services a part of citizens' everyday life. E-services such as: Web-banking, Web shopping, e-learning, e-healthcare, and e-government, are available in most countries around the world. This book provides an overview of...
Persistent link: https://www.econbiz.de/10011726660
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Utilizing and managing commerce and services online
Khosrowpour, Mehdi (contributor) - 2007
As businesses, researchers, and practitioners look to devise new and innovative technologies in the realm of e-commerce, the human side in contemporary organizations remains a test in the industry. This book broadens the overall body of knowledge regarding the human aspects of electronic...
Persistent link: https://www.econbiz.de/10011726675
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Web portals : the new gateways to Internet information and services
Tatnall, Arthur (contributor) - 2005
Valor-Sabatier -- V. Portals-gateways for marketing / Ian Michael -- VI. Designing e-commerce portal for an enterprise- a …
Persistent link: https://www.econbiz.de/10011726697
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Web services security and e-business
Radhamani, G. (contributor);  … - 2007
Many techniques, algorithms, protocols and tools have been developed in the different aspects of cyber-security, namely, authentication, access control, availability, integrity, privacy, confidentiality and non-repudiation as they apply to both networks and systems. Web Services Security and...
Persistent link: https://www.econbiz.de/10011726700