"This book examines the various effects of changing markets and subsequently how these changes cause retailers to meet consumer demand by integrating more sophisticated, advanced innovations in their daily practices"--Provided by publisher

Understanding consumer behavior through mental accounting: evidence from Turkish consumers / Tugba Ucma, Ali Naci Karabulut, Ali Caglar Uzun -- What went wrong? / Bhavna Bhalla -- Case study on relationship marketing / Bhawana Sharma, Tulika Sood -- A line in water: a case of customer...

1. A Communities of practice approach to management knowledge dissemination / Joanne Roberts -- 2. Sharing knowledge through communities of practice / Eduardo Campos, Carlos Moreno, Reinaldo Landaeta -- 3. Communities of practice as work teams to knowledge management / Celia Zárraga-Oberty --...

"This book provides a comprehensive framework that can be used to develop and design case studies that could measure the identified values that people, technology, and strategy can provide to the organization"--Provided by publisher.

"This book provides relevant theoretical frameworks and the latest empirical findings on electronic payment systems in the digital marketplace, focusing on the importance of e-commerce in business development, including the advantages and disadvantages of e-payments"--Provided by publisher.

"This book provides insights and supports executives, middle managers and practitioners concerned with the management of supply chain with expertise, knowledge, information and organizational management development in different types of industries"--Provided by publisher.

"This book explores the processes involved in managing brands for long-term sustainable competitive advantage, helping readers better understand the importance of consumers' perceptions in brand management"--Provided by publisher.

Advancing e-commerce beyond readiness in a developing country: experiences of Ghanaian firms / Richard Boateng ... [et al.] -- Evaluating the relevance of information systems strategic planning practices in e-business contexts / Ganesan Kannabiran, Srinivasan Sundar -- A comparative analysis of...

This book collects an authoritative core of research investigating the notion that information communication technologies (ICTs) have the potential to improve the lives of people and contribute to enhancing social conditions in developing countries through such concepts as the Knowledge Society,...

"This book explores important social issues that call for reform such as health care, self-perceptions, and corporate responsibilities to the environment, giving readers a guide to understanding and appreciation behind social marketing and how it can be used to positively alter social conscience...