1. Integrated marketing communications and their application to the open education field / Juliet Stoltenkamp, Jephias Mapuva -- 2. From consumer to prodsumer / Goknil Koçak -- 3. Educational marketing / Ruth Cook -- 4. Marketing online education / Ormond Simpson -- 5. Marketing and promoting...

"This book brings together best practices and innovative approaches for effective marketing in today's economy, stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era"--Provided by publisher.

"This book focuses on the radically evolving field of advertising within the new media environment by covering new strategies, structural transformation of media, and changing advertising ethics"--Provided by publisher

1. Culture-laden social engagement: a comparative study of social relationships in social networking sites among American, Chinese and Korean users / Sejung Marina Choi, Shu-Chuan Chu and Yoojung Kim -- 2. e-matchmaker, e-matchmaker, make me a match: indian matrimonial services in the Internet...

"Advertising, just like medicine and engineering, is a universal discipline of study, providing insight into understanding the business process anywhere in the world. Ideally, due to its universal nature, that is how advertising should be taught. For decades, marketers and advertisers have...

Strategic pricing -- Price structure and levels -- Pricing for new products -- Financial analysis in pricing -- Pricing policy -- Market pricing -- Implementation of pricing strategy -- Price performance -- Value creation -- Pricing in market uncertainties -- Challenges ahead

"This book examines the various methods and benefits of using micro-blogs within a business context, bringing together the best tools and tactics necessary to properly incorporate this approach"--Provided by publisher.

"This book explores the developments and challenges associated with the successful deployment of e-healthcare systems, including pervasive wireless communications, wearable computing, context-awareness, sensor data fusion, artificial intelligence, neural networks, expert systems, databases, and...