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Virtual worlds and e-commerce : technologies and applications for building customer relationships
Ciaramitaro, Barbara L. (contributor) - 2011
face of e-commerce and extending the use of Internet technologies to create a more immersive experience for customers …
Persistent link: https://www.econbiz.de/10011726918
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Customer relationship management and the social and semantic web : enabling cliens conexus
Colomo-Palacios, Ricardo (contributor);  … - 2012
"This book provides an overview of the field of the Semantic Web, social Web and CRM by uniting various research studies from different subfields, exploring the opportunities and challenges confronting organizations using Web 2.0 and 3.0"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011727167
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Computer–mediated marketing strategies : social media and online brand communities
Bowen, Gordon (ed.) - 2015 - Online-Ausg.
"This book brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011728121
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Handbook of research on effective advertising strategies in the social media age
Taşkıran, Nurdan Öncel (ed.); Yilmaz, Recep (ed.) - 2015
"This book focuses on the radically evolving field of advertising within the new media environment by covering new strategies, structural transformation of media, and changing advertising ethics"--Provided by publisher
Persistent link: https://www.econbiz.de/10011728180
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Adolescent online social communication and behavior : relationship formation on the Internet
Drew, Clifford J. (contributor);  … - 2010
: Relationship Formation on the Internet identifies the role and function of shared contact behavior of youth on the Web. With expert … international contributions, this publication provides a deep understanding on various issues of adolescent Internet use with an …-Sanchez, Stephanie Donnelly, Megan Call, Clifford Drew -- 2. Internet affordances and teens' social communication / Gustavo Mesch -- 3 …
Persistent link: https://www.econbiz.de/10011725750
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Adult learning in the digital age : perspectives on online technologies and outcomes
Kidd, Terry T. (contributor); Keengwe, Jared (contributor) - 2010
As instructors move further into the incorporation of 21st century technologies in adult education, a new paradigm of digitally-enriched mediated learning has emerged. Adult Learning in the Digital Age: Perspectives on Online Technologies and Outcomes provides a comprehensive framework of trends...
Persistent link: https://www.econbiz.de/10011725751
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Architecture of reliable Web applications software
Radaideh, Moh'd A. (contributor);  … - 2007
Bandopadhyay, Pradeep Kumar -- 12. All-optical Internet : next-generation network infrastructure for e-service applications / Abid …
Persistent link: https://www.econbiz.de/10011725818
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Business process improvement through e-collaboration : knowledge sharing through the use of virtual groups
Kock, Ned F. - 2005
"This book focuses on business process improvement, a key element of the most influential management movement since the 1980s, and how process improvement affects organizational knowledge sharing"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011725855
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Collective intelligence and e-learning 2.0 : implications of web-based communities and networking
Yang, Harrison Hao (contributor);  … - 2010
This book provides a reference to the latest advancements in the area of educational technology and e-learning.Including chapters addressing current research, case studies, best practices, pedagogical approaches, and strategies related to e-learning resources and projects.
Persistent link: https://www.econbiz.de/10011725897
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Developing an online curriculum : technologies and techniques
Porter, Lynnette R. - 2004
materials for existing online courses, work with the internet as a medium of education and complete daily activities--such as …
Persistent link: https://www.econbiz.de/10011725981