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"This book provides an integrated marketing communications perspective to communication and promotion issues of online …1. Integrated marketing communications and their application to the open education field / Juliet Stoltenkamp, Jephias … Mapuva -- 2. From consumer to prodsumer / Goknil Koçak -- 3. Educational marketing / Ruth Cook -- 4. Marketing online …
Persistent link: https://www.econbiz.de/10011726979
Marketing with Twitter: challenges and opportunities / Alena Soboleva, Suzan Burton, Aila Khan -- Corporate … implications of utilizing micro-blogs in employment practices: a guide for business and marketing professionals / Stephanie A …
Persistent link: https://www.econbiz.de/10011728238
"This book brings together best practices and innovative approaches for effective marketing in today's economy …, stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era"--Provided by publisher. …E-service marketing / Ali Ghorbani, Emel Kursunluoglu Yarimoglu -- Personal blog marketing / Dilip S. Mutum, Ezlika M …
Persistent link: https://www.econbiz.de/10011729022
"This book explores the processes involved in managing brands for long-term sustainable competitive advantage, helping readers better understand the importance of consumers' perceptions in brand management"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011727203
"This book provides a conceptual understanding on customer-centric marketing strategies as well as revealing the … success factors of these concepts with a goal to improve the organization's financial and marketing performance"--Provided by … -- Consumer ethnocentrism: possibilities for marketing implication improvements / Marija Cutura -- Legal issues to be considered …
Persistent link: https://www.econbiz.de/10011727601
"Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices provides different … aspects of marketing management and technological innovations in all parts of education, including K-12, non-formal, and …What is the secret of successful university brands? / Chris Chapleo -- Marketing educational programs through …
Persistent link: https://www.econbiz.de/10011727760
Strategic pricing -- Price structure and levels -- Pricing for new products -- Financial analysis in pricing -- Pricing policy -- Market pricing -- Implementation of pricing strategy -- Price performance -- Value creation -- Pricing in market uncertainties -- Challenges ahead
Persistent link: https://www.econbiz.de/10011727769
--economics, marketing, management, and information systems. Unlike many issues that are hampered by ideological problems between disciplines … Clusters: Marketing and Communication Management / Paola Falcone -- Italian Industrial Districts: Nature, Structure, and Value …
Persistent link: https://www.econbiz.de/10011726568
confidence, marketing strategies, and the influence of trust during a time of economic crisis"--Provided by publisher. … buying behaviour with reference to Mumbai City / Ritu Sinha -- Towards leadership marketing: an exploratory and empirical … study / Wilson Ozuem, Alina O'Keeffe -- The impact of marketing strategy in small family businesses / Anastasios Ntanos …
Persistent link: https://www.econbiz.de/10011728060
consumer mindset response and long-term marketing effectiveness differ in emerging vs. mature markets / Selin Erguncu, Gokhan …
Persistent link: https://www.econbiz.de/10011728062