"This book provides an integrated marketing communications perspective to communication and promotion issues of online …1. Integrated marketing communications and their application to the open education field / Juliet Stoltenkamp, Jephias … Mapuva -- 2. From consumer to prodsumer / Goknil Koçak -- 3. Educational marketing / Ruth Cook -- 4. Marketing online …

"This book brings together marketing approaches and the application of current technology, such as social networking … transition countries / Yllka Azemi, Wilson Ozuem -- What social media marketing content is best to engage consumers?: a content … the role of social media as a contemporary local area marketing technique in franchising / Geoffrey Webster, Margee Hume …

(eXtensible Business Reporting Language), and EDI. The effects of the Internet and ERP on accounting are classified and presented …

specifically at the development of emerging technologies and their application in Internet commerce. From E-business to mobile …Customer relationship management on internet and mobile channels -- Presenting large and complex information sets on … negative critical incidents and quality attributes satisfaction -- Benefits and difficulties of internet use in hotels ... -- A …

1. Electronic customer relationship management (eCRM) in a business-to-business marketing setting / Harriette Bettis …-Outland and Wesley J. Johnston -- 2. Sales orientation versus marketing orientation in providing technical service / Lexis F … right? / Katariina Kemppainen, Ari P.J. Vepsalainen -- 7. A service marketing approach to high technology innovations …

"This book provides a comprehensive treatment of Internet and intranet technologies, electronic commerce, and the … of Internet and intranet technologies. Technical issues covered in the book include intranet-Internet infrastructure …, data warehousing and Web security and reliability. Organizational topics include Internet and intranets for ERP and E …

number of areas including communications, psychology, marketing and advertising, and information systems. This book provides …I. e-Search / Kuan-Pin Chiang, Ruby Dholakia, Stu Westin -- II. Information search on the internet / Byung-Kwan Lee … perceived complexity and their impacts on internet communication / Qimei Chen -- VIII. Personalization systems and their …

/ Bilgen Basal -- Augmented reality advertisements in tourism marketing / Evrim Celtek -- The strategic planning process of … social media advertising in the context of integrated marketing communication / Füsun Topsümer, Dincer Yarkin -- Advertising … -- Does social media marketing improve business performance? / Tanses Yasemin Gülsoy …

"This book brings together best practices and innovative approaches for effective marketing in today's economy …, stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era"--Provided by publisher. …E-service marketing / Ali Ghorbani, Emel Kursunluoglu Yarimoglu -- Personal blog marketing / Dilip S. Mutum, Ezlika M …