Marketing with Twitter: challenges and opportunities / Alena Soboleva, Suzan Burton, Aila Khan -- Corporate … implications of utilizing micro-blogs in employment practices: a guide for business and marketing professionals / Stephanie A …. Tryce -- Integration of micro-blogs into the human resource management (HRM) areas of recruitment and selection / Ryan J …

confidence, marketing strategies, and the influence of trust during a time of economic crisis"--Provided by publisher. … buying behaviour with reference to Mumbai City / Ritu Sinha -- Towards leadership marketing: an exploratory and empirical … study / Wilson Ozuem, Alina O'Keeffe -- The impact of marketing strategy in small family businesses / Anastasios Ntanos …

consumer mindset response and long-term marketing effectiveness differ in emerging vs. mature markets / Selin Erguncu, Gokhan … and luxury brand management in China / Tingting Mo, Elyette Roux -- The building and management of the nation brand: the …

education / Ormond Simpson -- 5. Marketing and promoting online adult education / Victor Wang -- 6. Brand management process for …"This book provides an integrated marketing communications perspective to communication and promotion issues of online …1. Integrated marketing communications and their application to the open education field / Juliet Stoltenkamp, Jephias …

"This book brings together best practices and innovative approaches for effective marketing in today's economy …, stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era"--Provided by publisher. …E-service marketing / Ali Ghorbani, Emel Kursunluoglu Yarimoglu -- Personal blog marketing / Dilip S. Mutum, Ezlika M …

management science / Kristina Risom Jespersen -- …Section 2. Marketing applications -- 4. Heuristic genetic algorithm for product portfolio planning / Jianxin (Roger … scenarios / David Camacho -- 7. Web-mining system for mobile-phone marketing / Miao-Ling Wang, Hsiao-Fan Wang -- …

number of areas including communications, psychology, marketing and advertising, and information systems. This book provides …, litigation, and online consumer behavior / Cherie Sherman -- XIX. Affording cultural and social presence in e-marketing / Robert …

Machuca, Rafaela Alfalla-Luque -- 14. Network marketing and supply chain management for effective operations management / Raj …

addition, initial success stories were reported from companies that learned how to create an effective direct marketing channel … Management Considerations / Norm Archer, Judith Gebauer -- 3. Online Exchanges and Beyond: Issues and Challenges in Crafting …Section II. Supply Chain Management Issues in B2B eCommerce: 5. From EDI to Internet Commerce in Supply Chain …

responsibilities to the environment, giving readers a guide to understanding and appreciation behind social marketing and how it can be …Marketing or social marketing: is there an identity crisis? / Avinash Kapoor, Chinmaya Kulshrestha -- Addressing … marketing to healthcare: challenges and opportunities / Maria do Rosário Cabrita, Miriam Cabrita -- Dynamics of competitive …