Similar Search Results

Fuzzy methods for customer relationship management and marketing : applications and classifications

Donzé, Laurent (contributor); Meier, Andreas (contributor) - 2012

1. Applying fuzzy logic and fuzzy methods to marketing / Laurent Donzé and Andreas Meier -- 2. Fuzzy soft social … network modeling and marketing / Ronald R. Yager and Rachel L. Yager -- 3. Fuzzy dynamic groups: measures and implications for … candidates in E-elections / Luis Terán ... [et al.] -- 7. Fuzzy online reputation analysis framework / Edy Portmann ... [et al …

Persistent link: https://www.econbiz.de/10011727272

Cases on consumer-centric marketing management

Jham, Vimi (ed.); Puri, Sandeep (ed.) - 2014

, and consumer behavior for marketing strategies"--Provided by publisher. … Karabulut, Ali Caglar Uzun -- What went wrong? / Bhavna Bhalla -- Case study on relationship marketing / Bhawana Sharma, Tulika … changing lanes: a case of BMW India / Pardeep Bawa -- Niche marketing strategies for business growth: an experiential journey …

Persistent link: https://www.econbiz.de/10011727810

Branding and sustainable competitive advantage : building virtual presence

Kapoor, Avinash (contributor); … - 2012

"This book explores the processes involved in managing brands for long-term sustainable competitive advantage, helping readers better understand the importance of consumers' perceptions in brand management"--Provided by publisher.

Persistent link: https://www.econbiz.de/10011727203

Contemporary research in e-branding

Bandyopadhyay, Subir (contributor) - 2009

marketing communications and on using e-Branding to increase the visibility and success of companies in all business realms. … Suckow -- Returns on e-Branding Investment: Linking Pre-Acquisition Marketing Activity to Customer Profitability / Patrali …

Persistent link: https://www.econbiz.de/10011725926

Brand management in emerging markets : theories and practices

Wang, Cheng Lu (contributor); He, Jiaxun (contributor) - 2014

consumer mindset response and long-term marketing effectiveness differ in emerging vs. mature markets / Selin Erguncu, Gokhan …

Persistent link: https://www.econbiz.de/10011728062

Cases on branding strategies and product development : successes and pitfalls

Sarma, Sarmistha (contributor); … - 2015

A case-based identification of internal and external issues for branding strategies / Abu Sayeed Mondal, Dilip Roy -- Promoting Bucovina's tourism brand / Alexandru-Mircea Nedelea -- Branding and brand management: case of Amul / Anupam Sharma -- Service branding through quality practices in...

Persistent link: https://www.econbiz.de/10011728151

Engaging consumers through branded entertainment and convergent media

Ruiz Mafe, Carla (ed.); Martí Parreño, José (ed.); … - 2015

shallow gamification in marketing: thin evidence and the forgotten powers of really good games / Andreas Lieberoth, Max Møller … / Mario Alguacil Jiménez [and 3 others] -- User-generated-content: concept, typology, and marketing outcomes / José Martí …

Persistent link: https://www.econbiz.de/10011728227

Virtual worlds and e-commerce : technologies and applications for building customer relationships

Ciaramitaro, Barbara L. (contributor) - 2011

"This book presents various opinions, judgments, and ideas on how the use of digitally created worlds is changing the face of e-commerce and extending the use of Internet technologies to create a more immersive experience for customers"--Provided by publisher.

Persistent link: https://www.econbiz.de/10011726918

Customer relationship management and the social and semantic web : enabling cliens conexus

Colomo-Palacios, Ricardo (contributor); … - 2012

11. Sales force automation usage and performance / Jason Wai Chow Lee ... [et al.] -- 12. Database marketing process … analysis in marketing / Przemyslaw Kazienko, Piotr Doskocz and Tomasz Kajdanowicz -- 17. Applying semantic Web technologies to …

Persistent link: https://www.econbiz.de/10011727167

Customer-oriented global supply chains : concepts for effective management

Eyob, Ephrem (contributor); Tetteh, Edem (contributor) - 2012

"This book provides insights and supports executives, middle managers and practitioners concerned with the management of supply chain with expertise, knowledge, information and organizational management development in different types of industries"--Provided by publisher.

Persistent link: https://www.econbiz.de/10011727348