1. Mobile Marketing Management -- 2. Reviewing Mobile Marketing Research to Date -- 3. Framework for Mobile Marketing -- 4. Factors Affecting Mobile Advertising -- 5. Advertising Challenges in Ubiquitous Media Environments -- 6. Segmentation Challenges Posed by Transnationals in Mobile Marketing...

"This book brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage"--Provided by publisher.

"This book brings together best practices and innovative approaches for effective marketing in today's economy, stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era"--Provided by publisher.

"This book investigates the technology of ubiquitous computing, emerging applications and services, and social issues vital for the successful deployment of a ubiquitous computing application. Providing high quality, authoritative content on such topics as device design, wireless communication,...

Advances in mobile computing, wireless communications, mobile positioning, and sensor technologies have given rise to a new class of context-aware mobile and ubiquitous applications. Context-Aware Mobile and Ubiquitous Computing for Enhanced Usability: Adaptive Technologies and Applications...

E-Commerce and M-Commerce Technologies explores the emerging area of mobile commerce. The chapters in this book look specifically at the development of emerging technologies and their application in Internet commerce. From E-business to mobile database developments, this book offers a...

"This book provides a complete set of in-depth research investigations on global m-commerce strategies and technological standards, as well as case studies on the subject that elucidate the research through real-world examples. It will prove to be a valuable reference to drive the current and...

Section 1. Basic Concepts -- 1. Mobile Computing: Technology Challenges, Constraints, and Standards -- 2. Business Model Typology for Mobile Commerce -- 3. Security and Trust in Mobile Multimedia -- 4. Data Dissemination in Mobile Environments -- 5. A Taxonomy of Database Operations on Mobile...

The recent rapid advances in wireless technologies have created a demand for high quality multimedia applications and services. These advanced multimedia applications give rise to a new set of challenges in providing Quality of Service (QoS) when delivering these services over wireless networks....