"This book brings together marketing approaches and the application of current technology, such as social networking … transition countries / Yllka Azemi, Wilson Ozuem -- What social media marketing content is best to engage consumers?: a content … the role of social media as a contemporary local area marketing technique in franchising / Geoffrey Webster, Margee Hume …

1. Applying fuzzy logic and fuzzy methods to marketing / Laurent Donzé and Andreas Meier -- 2. Fuzzy soft social … network modeling and marketing / Ronald R. Yager and Rachel L. Yager -- 3. Fuzzy dynamic groups: measures and implications for … hybrid fuzzy multiple objective approach to lotsizing, pricing, and marketing planning model / R. Ghasemy Yaghin and S …

, and consumer behavior for marketing strategies"--Provided by publisher. … Karabulut, Ali Caglar Uzun -- What went wrong? / Bhavna Bhalla -- Case study on relationship marketing / Bhawana Sharma, Tulika … changing lanes: a case of BMW India / Pardeep Bawa -- Niche marketing strategies for business growth: an experiential journey …

1. Electronic customer relationship management (eCRM) in a business-to-business marketing setting / Harriette Bettis …-Outland and Wesley J. Johnston -- 2. Sales orientation versus marketing orientation in providing technical service / Lexis F … right? / Katariina Kemppainen, Ari P.J. Vepsalainen -- 7. A service marketing approach to high technology innovations …

11. Sales force automation usage and performance / Jason Wai Chow Lee ... [et al.] -- 12. Database marketing process … analysis in marketing / Przemyslaw Kazienko, Piotr Doskocz and Tomasz Kajdanowicz -- 17. Applying semantic Web technologies to …