Branding, marketing, and design: experiential in-store digital environments / Anthony Kent [and 4 others] -- Consumers … Kovac -- The roles of corporate marketing strategies and brand management in the global retail industry / Kijpokin Kasemsap …

: Relationship Formation on the Internet identifies the role and function of shared contact behavior of youth on the Web. With expert …

handheld devices in education / Douglas Blakemore and David Svacha -- 4. Mobile marketing / Barbara L. Ciaramitaro -- 5. Mobile …

, and consumer behavior for marketing strategies"--Provided by publisher. … Karabulut, Ali Caglar Uzun -- What went wrong? / Bhavna Bhalla -- Case study on relationship marketing / Bhawana Sharma, Tulika … changing lanes: a case of BMW India / Pardeep Bawa -- Niche marketing strategies for business growth: an experiential journey …

"This book provides an integrated marketing communications perspective to communication and promotion issues of online …1. Integrated marketing communications and their application to the open education field / Juliet Stoltenkamp, Jephias … Mapuva -- 2. From consumer to prodsumer / Goknil Koçak -- 3. Educational marketing / Ruth Cook -- 4. Marketing online …

Marketing with Twitter: challenges and opportunities / Alena Soboleva, Suzan Burton, Aila Khan -- Corporate … implications of utilizing micro-blogs in employment practices: a guide for business and marketing professionals / Stephanie A …

Discusses the complex relationship between technology and youth culture, while outlining the details of various online …1. Young people and online risk / Elza Dunkels, Gun-Marie Frånberg, Camilla Hällgren -- 2. Youth and online social …11. Youth, sexuality and the internet / Kristian Daneback, Cecilia Löfberg -- 12. Adolescents and online dating …