"This book focuses on business process standards and standardization, offering an indepth multi-methodological analysis …

"This book provides advancing research on all current aspects of IT standards and standardization"--Provided by … internal fragmentation in networked technologies based on a comparison of the DVB-H and T-DMB mobile digital multimedia … broadcasting standards / Håkon Ursin Steen -- Implementing standardization education at the national level / Henk J. de Vries …

"Advertising, just like medicine and engineering, is a universal discipline of study, providing insight into … understanding the business process anywhere in the world. Ideally, due to its universal nature, that is how advertising should be … claimed, can be applied to any particular advertising campaign. In today's technological world, the challenge is to apply that …

, Serdar Bozkurt -- International diversity management: examples from the USA, South Africa, and Norway / Joana Vassilopoulou … / Ho Yin Wong -- Measuring the effects of advertising polysemy on branding / Ulysses J. Brown, Anshu Saxena Arora, Amit …