"This book bridges the best practices and design principles successfully employed over last two decades with modern Knowledge Engineering (KE), which has provided some of the most valuable techniques and tools to support encoding knowledge and experiences"--Provided by publisher.

This book work on the intimate connection between the industry life cycle and supply chain management, utilizes the case of the industrial life cycle of the VCR to provide insight into the supply chain as the basic business unit for competition, and the requisite alteration of the management of...

This book provides a comprehensive review of current and potential research in green management and control. A unique collection in the growing field of green products, this book is a must-have for new and experienced researchers, as well as practitioners and academicians alike.

"This book provides a detailed view on the current issues, trends, challenges, and future perspectives on product design and development, an area of growing interest and increasingly recognized importance for industrial competitiveness and economic growth"--Provided by publisher.

"This book provides readers with case studies and real-life examples on usability methods and techniques to test the design and development of digital products, such as web pages, video games, and mobile computer applications"--Provided by publisher.

"This book highlights new business products, services, strategies, and philosophies drawn from an emerging collaborative information platform and explores connections between the development of new e-business technologies with consumers, businesses, and links to social and political visions and...

A case-based identification of internal and external issues for branding strategies / Abu Sayeed Mondal, Dilip Roy -- Promoting Bucovina's tourism brand / Alexandru-Mircea Nedelea -- Branding and brand management: case of Amul / Anupam Sharma -- Service branding through quality practices in...

1. Integrated marketing communications and their application to the open education field / Juliet Stoltenkamp, Jephias Mapuva -- 2. From consumer to prodsumer / Goknil Koçak -- 3. Educational marketing / Ruth Cook -- 4. Marketing online education / Ormond Simpson -- 5. Marketing and promoting...

"This book explores the processes involved in managing brands for long-term sustainable competitive advantage, helping readers better understand the importance of consumers' perceptions in brand management"--Provided by publisher.

"This book provides a conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts with a goal to improve the organization's financial and marketing performance"--Provided by publisher.