"This book presents various opinions, judgments, and ideas on how the use of digitally created worlds is changing the face of e-commerce and extending the use of Internet technologies to create a more immersive experience for customers"--Provided by publisher.

1. Individual privacy and security in virtual worlds / Malu Roldan, Alan Rea -- 2. 3D3C identity / Yesha Sivan -- 3. Society in a virtual world / Vaclav Jirovsky -- 4. Understanding risk and risk-taking behavior in virtual worlds / Fariborz Farahmand, Eugene Spafford -- 5. The social design of...

"This book provides a guideline of how to manage virtual organizations, by introducing the concept, explaining the management theories behind the concept and presenting practical examples of successfully operating virtual organizations"--Provided by publisher.

Segmenting brand value perceptions of consumers in virtual worlds: an empirical analysis using the FIMIX method / Stuart J. Barnes, Jan Mattsson -- Assessing website effectiveness of airline companies / D. Vrontis, Y. Melanthiou -- Examining the online wine tourism experience of California...

1. Disruptions and value in the interactive digital media marketplace / Omar El-Sawy and Francis Pereira -- 2. A comparison of pricing strategies for digital goods / Peng Lei, Kristy Shi and Tahani Iqbal -- 3. The case for variable pricing of IDM / Ankit Bansal, Desai Mayura Manohar and S....

"This book highlights important approaches to evaluating the creditability of digital sources and techniques used for various digital fields, presenting research in the area of computer mediated communication and how it currently affects digital culture and online credibility"--Provided by...

"This book provides a broad investigation into the use of social technologies in business practices through theoretical research and practical applications, exploring the opportunities and challenges brought about by the advent of various 21st century online business web tools and...

"This book highlights new business products, services, strategies, and philosophies drawn from an emerging collaborative information platform and explores connections between the development of new e-business technologies with consumers, businesses, and links to social and political visions and...

"This book explores how users interact with mobile devices and applications in an array of contexts, providing relevant theoretical frameworks and the latest empirical research on ubiquitous computing"--Provided by publisher.

"This book explains how digital environments can easily become familiar and beneficial for educational and professional development, with the implementation of games into various aspects of our environment"--Provided by publisher.