Enterprise systems outsourcing "behind the curtain": a case study showing how rational and institutional explanations coexist and complement each other / Per Svejvig, Jan Pries-Heje -- The influence of organisational size, internal IT capabilities, and competitive and vendor pressures on ERP...

This book collects an authoritative core of research investigating the notion that information communication technologies (ICTs) have the potential to improve the lives of people and contribute to enhancing social conditions in developing countries through such concepts as the Knowledge Society,...

"This book is based on the premise that it is difficult, if not impossible, to manage a modern business or public organization without at least some knowledge of the planning, use, control and benefits of information technology"--Provided by publisher.

Competitive intelligence (CI) is about gathering and analyzing environmental information for strategic purposes. To gather and analyze this information, information and communication technology (ICT) is an invaluable tool. Examples are: the Internet, data warehouses or specific applications for...

Information technology (IT) has revolutionized the way in which organizations are run. Despite the fact that old paradigms are still used in business administration, IT has changed the ground rules of strategic management, marketing, logistics, organizational design, human resource management,...

"Successful Strategies in Supply Chain Management provides the tools and techniques for organizations to streamline their supply chain. From acquiring resources to distribution outlets, this book touches on all phases of the supply chain, giving readers the assets they need to obtain that...

"This book focuses on the application of preemptive planning in the media and entertainment industries to combat an increasingly uncertain future of innovation and competition, offering research-based examples and analysis"--Provided by publisher.

1. Integrated marketing communications and their application to the open education field / Juliet Stoltenkamp, Jephias Mapuva -- 2. From consumer to prodsumer / Goknil Koçak -- 3. Educational marketing / Ruth Cook -- 4. Marketing online education / Ormond Simpson -- 5. Marketing and promoting...

"This book explores the processes involved in managing brands for long-term sustainable competitive advantage, helping readers better understand the importance of consumers' perceptions in brand management"--Provided by publisher.

"This book provides a conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts with a goal to improve the organization's financial and marketing performance"--Provided by publisher.