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Advances in image and video segmentation

Zhang, Yu-Jin (contributor) - 2006

"This book attempts to bring together a selection of the latest results of state-of-the art research in image and video segmentation, one of the most critical tasks of image and video analysis that has the objective of extracting information (represented by data) from an image or a sequence of...

Persistent link: https://www.econbiz.de/10011725790

Perceptions of knowledge visualization : explaining concepts through meaningful images

Ursyn, Anna - 2014

"This book discusses issues related to visualization of scientific concepts, picturing processes and products, as well as the role of computing in the advancement of visual literacy skills"--Provided by publisher.

Persistent link: https://www.econbiz.de/10011727879

Engaging consumers through branded entertainment and convergent media

Ruiz Mafe, Carla (ed.); Martí Parreño, José (ed.); … - 2015

"This book provides an interdisciplinary approach to connecting with the consumer through branding strategies in the entertainment and media fields, featuring information regarding emergent research and techniques"--Provided by publisher

Persistent link: https://www.econbiz.de/10011728227

Online credibility and digital ethos : evaluating computer-mediated communication

Folk, Moe (contributor); Apostel, Shawn (contributor) - 2013

digital culture and online credibility"--Provided by publisher. … / Natasha Dwyer -- Online credibility and information labor: infrastructure reverberating through ethos / Nathan Johnson … and the Wikipedia project / Ryan McGrady -- Credibility in web search engines / Dirk Lewandowski -- The special case of …

Persistent link: https://www.econbiz.de/10011727629

Identity and leadership in virtual communities : establishing credibility and influence

Hickey, Dona J.. (ed.); Essid, Joe (ed.) - 2014

Turkish youth's (re)construction of their political identity in social media, before "Resistanbul" / Tüge T. Gülsen -- Assemblages of dissent: the emergence of online identities during the Egyptian revolution / Katherine Bridgman -- The emergence of politicized collective identity in online...

Persistent link: https://www.econbiz.de/10011727952

Online multimedia advertising : techniques and technologies

Hua, Xian-Sheng (contributor); Mei, Tao (contributor); … - 2011

"This book unites recent research efforts in online multimedia advertising and includes introductions to basic concepts and fundamental technologies for online advertising, basic multimedia technologies for online multimedia advertising, and modern multimedia advertising schemes, theories and...

Persistent link: https://www.econbiz.de/10011727039

Online advertising and promotion : modern technologies for marketing

Hanafizadeh, Payam - 2012

"Advertising, just like medicine and engineering, is a universal discipline of study, providing insight into understanding the business process anywhere in the world. Ideally, due to its universal nature, that is how advertising should be taught. For decades, marketers and advertisers have...

Persistent link: https://www.econbiz.de/10011727376

Biometric image discrimination technologies

Zhang, David - 2006

"The book gives an introduction to basic biometric image discrimination technologies including theories that are the foundations of those technologies and new algorithms for biometrics authentication"--Provided by publisher.

Persistent link: https://www.econbiz.de/10011725845

Branding and sustainable competitive advantage : building virtual presence

Kapoor, Avinash (contributor); … - 2012

"This book explores the processes involved in managing brands for long-term sustainable competitive advantage, helping readers better understand the importance of consumers' perceptions in brand management"--Provided by publisher.

Persistent link: https://www.econbiz.de/10011727203

Contemporary research in e-branding

Bandyopadhyay, Subir (contributor) - 2009

This book presents research on the global issue of the Internet as a central organizing platform for integrating marketing communications and on using e-Branding to increase the visibility and success of companies in all business realms.

Persistent link: https://www.econbiz.de/10011725926