"This book brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage"--Provided by publisher.

"This book familiarizes prospective researchers with processes and topics for conducting research in e-learning, addressing Theoretical Frameworks, Empirical Research Methods and Tutorial, Factors Influencing Student Satisfaction and Learning Outcomes, and Other Applications of Theory and...

Understanding consumer behavior through mental accounting: evidence from Turkish consumers / Tugba Ucma, Ali Naci Karabulut, Ali Caglar Uzun -- What went wrong? / Bhavna Bhalla -- Case study on relationship marketing / Bhawana Sharma, Tulika Sood -- A line in water: a case of customer...

"This book explores some of the various approaches to the study and assessment of Internet technologies, providing scholars, researchers, developers, and professionals with critical knowledge and an interdisciplinary perspective on e-services in a variety of functional areas, from government and...

"This book explores biomedical instrumentation, biosignal processing and device development. It employs IoT based technologies in improving the healthcare facilities. It explores versatile applications of electronics, instrumentation and signal processing techniques in biomedical engineering,...

"This book focuses on the impact of new and innovative technologies on improving public service delivery in public and nonprofit organizations. It highlights how government adopts and implement digital solutions to public problems at all levels of governments. It also provides case studies...

"This book explores the emergence of new ideas and opportunities in various markets and provides organizational leaders with the tools they need to take full advantage of those opportunities, focusing on economic growth in a fast-paced environment"--Provided by publisher.

This book presents a vision for the coming years in terms of emerging fourth generation (4G) wireless technology trends and best practices. It explores the resulting challenges and technical opportunities that will arise in creating and delivering 4G networks for the emerging applications and...

This book examines human processes and practices connected to technology embedded within social, political, and moral spheres of life. This innovative publication engages readers in critical debates connected to the ethical dimensions of a technological society through insightful examinations,...