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Computer–mediated marketing strategies : social media and online brand communities
Bowen, Gordon (ed.) - 2015 - Online-Ausg.
"This book brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011728121
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Social media in higher education : teaching in Web 2.0
Pătruţ, Monica (contributor); Pătruț, Bogdan (contributor) - 2013
The implementation of a University 2.0 model / Domenico Consoli -- Using social media as a concept and tool for teaching marketing information systems / Theodosios Tsiakis -- The use of new web-based technologies in strategies of teaching gender studies / Madalina Manolache, Monica Patrut --...
Persistent link: https://www.econbiz.de/10011727683
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Media in the ubiquitous era : ambient, social and gaming media
Lugmayr, Artur (contributor) - 2012
1. Analyzing user behavior in digital games / Anders Drachen and Alessandro Canossa -- 2. Comparing two playability heuristic sets with expert review method: a case study of mobile game evaluation / Janne Paavilainen, Hannu Korhonen and Hannamari Saarenpää -- 3. Lovely place to buy!: enhancing...
Persistent link: https://www.econbiz.de/10011727127
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Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues
Sharma, Ravi (contributor); Tan, Margaret (contributor);  … - 2012
1. Disruptions and value in the interactive digital media marketplace / Omar El-Sawy and Francis Pereira -- 2. A comparison of pricing strategies for digital goods / Peng Lei, Kristy Shi and Tahani Iqbal -- 3. The case for variable pricing of IDM / Ankit Bansal, Desai Mayura Manohar and S....
Persistent link: https://www.econbiz.de/10011727209
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Architecture of reliable Web applications software
Radaideh, Moh'd A. (contributor);  … - 2007
Bandopadhyay, Pradeep Kumar -- 12. All-optical Internet : next-generation network infrastructure for e-service applications / Abid …
Persistent link: https://www.econbiz.de/10011725818
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Handbook of research on social software and developing community ontologies
Hatzipanagos, Stylianos (contributor);  … - 2009
1. How the Crowd Can Teach -- 2. Social Networking and Schools: Early Responses and Implications for Practice -- 3. Cyber-Identities and Social Life in Cyberspace -- 4. Weblogs in Higher Education -- 5. Social Navigation and Local Folksonomies: Technical and Design Considerations for a Mobile...
Persistent link: https://www.econbiz.de/10011726204
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User behavior in ubiquitous online environments
Pelet, Jean-Eric (ed.); Papadopoulou, Panagiota (ed.) - 2014
"This book explores how users interact with mobile devices and applications in an array of contexts, providing relevant theoretical frameworks and the latest empirical research on ubiquitous computing"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011727849
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Streaming media with peer-to-peer networks : wireless perspectives
Fleury, Martin (contributor); Qadri, Nadia (contributor) - 2012
"This book offers insights into current and future communication technologies for a converged Internet that promises …
Persistent link: https://www.econbiz.de/10011727402
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Computer-mediated communication across cultures : international interactions in online environments
St. Amant, Kirk (contributor); Kelsey, Sigrid (contributor) - 2012
me a match: indian matrimonial services in the Internet Age / Archana Krishnan -- 3. Playing "nice": what online gaming …. Linguistic minorities on the Internet / Jaffer Sheyholislami -- 17. The emerging Hispanic use of online health information in the … Chinese Internet / Elaine J. Yuan -- 19. Cultural considerations of online pedagogy / Judith N. Martin and Pauline Hope Cheong …
Persistent link: https://www.econbiz.de/10011727146
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Online credibility and digital ethos : evaluating computer-mediated communication
Folk, Moe (contributor); Apostel, Shawn (contributor) - 2013
"This book highlights important approaches to evaluating the creditability of digital sources and techniques used for various digital fields, presenting research in the area of computer mediated communication and how it currently affects digital culture and online credibility"--Provided by...
Persistent link: https://www.econbiz.de/10011727629