This book takes and interdisciplinary approach toward systems design in the online environment by providing an understanding of how consumers behave while shopping online and how certain system design elements may impact consumers' perceptions, attitude, intentions, and actual behavior. This...

"This book bridges the gap between professional and academic perceptions of advertising in new media environments, defining the evolution of consumerism within the context of media change and establishing the practical issues related to consumer power shifts from supplier to user"--Provided by...

The use of social media has gained a greater foothold in teen life as they embrace the conversational nature of interactive online media. However, general concerns exist among the public, community, schools, and administration that online social communication may pose more threats than benefits...

"This book explores how users interact with mobile devices and applications in an array of contexts, providing relevant theoretical frameworks and the latest empirical research on ubiquitous computing"--Provided by publisher.

"This book examines the presence of online communities centered around niche topics of interest and the impact of these virtual spaces on community members, offering perspectives from interdisciplinary fields such as sociology, psychology, and education"--Provided by publisher.

"This book provides relevant information on the marketing strategies and marketing trends of sporting events by highlighting the plans and tactical operations that sports organizations conduct when integrating marketing strategies"--Provided by publisher.

"This book offers insights into current and future communication technologies for a converged Internet that promises soon to be dominated by multimedia applications, at least in terms of bandwidth consumption"--Provided by publisher.

"This book provides an interdisciplinary approach to connecting with the consumer through branding strategies in the entertainment and media fields, featuring information regarding emergent research and techniques"--Provided by publisher

"This book addresses the difficulties and challenges in the MOOC design, implementation, management and deployment. It focuses on different aspects of the MOOC life-cycle process and explores the impact of new methodologies and frameworks used in the life cycle of a MOOC ranging from...

"This book contains a compendium of the latest academic material on the usage, strategies, and applications of social media in education today. Including innovative studies on online networks, social constructivism, and collaborative learning"--