"This book provides original research on all aspects of service science, service management, service engineering, and its supporting technology in order to administer cutting-edge knowledge to encourage the improvement of services"--Provided by publisher.

"This book examines the various effects of changing markets and subsequently how these changes cause retailers to meet consumer demand by integrating more sophisticated, advanced innovations in their daily practices"--Provided by publisher

This book covers issues, developments, and influences in technologies and their impact on modern global socioeconomics, including e-commerce, e-services, outsourcing applications, and consumer resources management.

1. Effective implementation of sales-based CRM systems: theoretical and practical issues / George J. Avlonitis and Nikolaos G. Panagopoulos -- 2. The goals of customer relationship management / Ronald E. Goldsmith -- 3. Global account management (GAM): creating companywide and worldwide...

Understanding consumer behavior through mental accounting: evidence from Turkish consumers / Tugba Ucma, Ali Naci Karabulut, Ali Caglar Uzun -- What went wrong? / Bhavna Bhalla -- Case study on relationship marketing / Bhawana Sharma, Tulika Sood -- A line in water: a case of customer...

"This book provides an in-depth view into the critical contribution of IT service management to IT governance, and the strategic and tactical value provided by effective service management"--Provided by publisher.

"This book provides a comprehensive collection of research and analysis on the principles of service, knowledge and organizational capabilities, clarifying IT strategy procedures and management practices and how they are used to shape a firm's knowledge resources"--Provided by publisher.

"This book presents insights into marketing strategies and tactical perspectives in both large and small enterprises, exploring case studies, contemporary research, and theoretical frameworks in effective business management"--Provided by publisher.

"This book covers many aspects of social issues impacted by information technology in organizations and inter-organizational structures, presenting the conceptualization of specific social issues and their associated constructs"--Provided by publisher.

"This book provides researchers and practitioners with valuable information on recent advances and developments in emerging e-business models and technologies. It covers a variety of topics such as e-business models, telecommunication network utilization, online consumer behavior, electronic...