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Web systems design and online consumer behavior
Gao, Yuan (contributor) - 2005
number of areas including communications, psychology, marketing and advertising, and information systems. This book provides …, litigation, and online consumer behavior / Cherie Sherman -- XIX. Affording cultural and social presence in e-marketing / Robert …
Persistent link: https://www.econbiz.de/10011726701
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Handbook of research on digital media and advertising : user generated content consumption
Eastin, Matthew S. (contributor);  … - 2011
19. The "digitalisation" of youth / Pedro Quelhas Brito -- 20. Consumption and marketing in a 3D virtual space / Gulnur …
Persistent link: https://www.econbiz.de/10011726956
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Adolescent online social communication and behavior : relationship formation on the Internet
Drew, Clifford J. (contributor);  … - 2010
The use of social media has gained a greater foothold in teen life as they embrace the conversational nature of interactive online media. However, general concerns exist among the public, community, schools, and administration that online social communication may pose more threats than benefits...
Persistent link: https://www.econbiz.de/10011725750
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User behavior in ubiquitous online environments
Pelet, Jean-Eric (ed.); Papadopoulou, Panagiota (ed.) - 2014
"This book explores how users interact with mobile devices and applications in an array of contexts, providing relevant theoretical frameworks and the latest empirical research on ubiquitous computing"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011727849
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Educational, psychological, and behavioral considerations in niche online communities
Venkatesh, Vivek (ed.); Wallin, Jason J. (ed.);  … - 2014
"This book examines the presence of online communities centered around niche topics of interest and the impact of these virtual spaces on community members, offering perspectives from interdisciplinary fields such as sociology, psychology, and education"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011727964
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Cases on consumer-centric marketing management
Jham, Vimi (ed.); Puri, Sandeep (ed.) - 2014
, and consumer behavior for marketing strategies"--Provided by publisher. … Karabulut, Ali Caglar Uzun -- What went wrong? / Bhavna Bhalla -- Case study on relationship marketing / Bhawana Sharma, Tulika … changing lanes: a case of BMW India / Pardeep Bawa -- Niche marketing strategies for business growth: an experiential journey …
Persistent link: https://www.econbiz.de/10011727810
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Implementing new business models in for-profit and non-profit organizations : technologies and applications
Chen, Te Fu (contributor) - 2011
"This book provides relevant theoretical frameworks and the latest empirical research findings on a new platform of business models and explores the relationship between the new Business 2.0 alliance and Web 2.0"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011726993
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Digital watermarking for digital media
Seitz, Juergen (contributor) - 2005
This book discusses the new aspects of digital watermarking in a worldwide context. Approached not only from the technical side, but the business and legal sides as well, it discusses digital watermarking as it relates to many areas of digital media. Broad in its approach, the book provides a...
Persistent link: https://www.econbiz.de/10011726001
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Handbook of research on social software and developing community ontologies
Hatzipanagos, Stylianos (contributor);  … - 2009
1. How the Crowd Can Teach -- 2. Social Networking and Schools: Early Responses and Implications for Practice -- 3. Cyber-Identities and Social Life in Cyberspace -- 4. Weblogs in Higher Education -- 5. Social Navigation and Local Folksonomies: Technical and Design Considerations for a Mobile...
Persistent link: https://www.econbiz.de/10011726204
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Handbook of research on Web 2.0 and second language learning
Thomas, Michael (contributor) - 2009
Section 1. Network Communities and Second Language Learning -- 1. Criteria for the Implementation of Learning Technologies -- 2. Communicative Networking and Linguistic Mashups on Web 2.0 -- 3. Output-Oriented Language Learning With Digital Media -- 4. Infoxication 2.0 -- 5. The Role of...
Persistent link: https://www.econbiz.de/10011726216