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Web systems design and online consumer behavior
Gao, Yuan (contributor) - 2005
This book takes and interdisciplinary approach toward systems design in the online environment by providing an understanding of how consumers behave while shopping online and how certain system design elements may impact consumers' perceptions, attitude, intentions, and actual behavior. This...
Persistent link: https://www.econbiz.de/10011726701
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Information communication technologies and globalization of retailing applications
Rajagopal - 2009
global retailing / Rajagopal -- Profit impact on marketing strategy and brand management: methodological perspectives …
Persistent link: https://www.econbiz.de/10011726248
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Maximizing commerce and marketing strategies through micro-blogging
Burkhalter, Janée N. (ed.); Wood, Natalie T. (ed.) - 2015
"This book examines the various methods and benefits of using micro-blogs within a business context, bringing together the best tools and tactics necessary to properly incorporate this approach"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011728238
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Contemporary research in e-branding
Bandyopadhyay, Subir (contributor) - 2009
Preface -- Key Success Requirements for Online Brand Management / Subir Bandyopadhyay, Rosemary Serjak -- The Role of … Blogs on a Successful Political Branding Strategy / Luis Casaló, etc. -- Brand Personality of Web Search Engines: Who is the … Brand Positioning: The Need for an Online Positioning Interface / S. Ramesh Kumar -- Job Search at Naukri.com: Case Study of …
Persistent link: https://www.econbiz.de/10011725926
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E-novation for competitive advantage in collaborative globalization : technologies for emerging e-business strategies
Pattinson, Hugh (contributor); Low, David R. (contributor) - 2011
"This book highlights new business products, services, strategies, and philosophies drawn from an emerging collaborative information platform and explores connections between the development of new e-business technologies with consumers, businesses, and links to social and political visions and...
Persistent link: https://www.econbiz.de/10011726095
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Supply chain management : issues in the new era of collaboration and competition
Wang, William Yu Chung (contributor);  … - 2007
"In the current business landscape, many business firms compete in one project and cooperate in another related project, and they do so at the same time. Even more interesting is that certain members of these firms are involved in both projects. This book examines this new business...
Persistent link: https://www.econbiz.de/10011726620
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Consumer behavior, organizational development, and electronic commerce : emerging issues for advancing modern socioeconomies
Khosrowpour, Mehdi (contributor) - 2009
This book covers issues, developments, and influences in technologies and their impact on modern global socioeconomics, including e-commerce, e-services, outsourcing applications, and consumer resources management.
Persistent link: https://www.econbiz.de/10011725921
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User behavior in ubiquitous online environments
Pelet, Jean-Eric (ed.); Papadopoulou, Panagiota (ed.) - 2014
mobile knowledge management experience / Madhavi M. Chakrabarty -- Understanding brand implication and engagement on Facebook …
Persistent link: https://www.econbiz.de/10011727849
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E-adoption and socio-economic impacts, emerging infrastructural effects
2011
"This book identifies the multidimensional impact of e-adoption and provides theoretical and practical solutions for policy makers, managers, and researchers in government, industry, and academia"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011727081
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Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues
Sharma, Ravi (contributor); Tan, Margaret (contributor);  … - 2012
1. Disruptions and value in the interactive digital media marketplace / Omar El-Sawy and Francis Pereira -- 2. A comparison of pricing strategies for digital goods / Peng Lei, Kristy Shi and Tahani Iqbal -- 3. The case for variable pricing of IDM / Ankit Bansal, Desai Mayura Manohar and S....
Persistent link: https://www.econbiz.de/10011727209