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Cases on consumer-centric marketing management

Jham, Vimi (ed.); Puri, Sandeep (ed.) - 2014

"This book presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction … satisfaction with technology integrations / Ooi Chien Shing, Seng Kah Phooi, Ang Li-Minn -- Intensive care / Eric Van Genderen … -- Always trust the customer: how Zara has revolutionized the fashion industry and become a worldwide leader / Eric Viardot …

Persistent link: https://www.econbiz.de/10011727810

Quality of service architectures for wireless networks : performance metrics and management

Adibi, Sasan (contributor) - 2010

This book presents a comprehensive collection of quality of service mechanisms for various access technologies and introduces existing and traditional approaches to traffic management for wireless technologies. With expert international contributions, this critical mass of knowledge covers both...

Persistent link: https://www.econbiz.de/10011726756

Wireless network traffic and quality of service support : trends and standards

Lagkas, Thomas (contributor); … - 2010

1. Hybrid approach to integrated QoS capable protocols for wireless LANs / Thomas Lagkas -- 2. Cross-layer scheduling with QoS support over a near-optimum distributed queueing protocol for wireless LANS / E. Kartsakli, J. Alonso-Zárate, L. Alonso, C. Verikoukis -- 3. Delay constrained admission...

Persistent link: https://www.econbiz.de/10011726798

Handbook of research on wireless multimedia : quality of service and solutions

Murphy, Liam (contributor); Cranley, Nicola. (contributor) - 2009

The recent rapid advances in wireless technologies have created a demand for high quality multimedia applications and services. These advanced multimedia applications give rise to a new set of challenges in providing Quality of Service (QoS) when delivering these services over wireless networks....

Persistent link: https://www.econbiz.de/10011726219

Evaluating websites and web services : interdisciplinary perspectives on user satisfaction

Yannacopoulos, Denis (ed.); Manolitzas, Panagiotis (ed.); … - 2014

reviews in usability testing / Leo Lentz, Sanne Elling -- Customer satisfaction evaluation for Greek online travel agencies … / Dimitrios Drosos, Nikolaos Tsotsolas -- Customer satisfaction and the role of demographic characteristics in online banking …

Persistent link: https://www.econbiz.de/10011727946

Successful technological integration for competitive advantage in retail settings

Pantano, Eleonora (ed.) - 2015

"This book examines the various effects of changing markets and subsequently how these changes cause retailers to meet consumer demand by integrating more sophisticated, advanced innovations in their daily practices"--Provided by publisher

Persistent link: https://www.econbiz.de/10011728216

Mobile technology consumption : opportunities and challenges

Ciaramitaro, Barbara. (contributor) - 2012

"This book explores essential questions related to the cost, benefit, individual and social impact, and security risks associated with the rapid consumption of mobile technology, covering the current state of mobile technologies and their use in various domains including education, healthcare,...

Persistent link: https://www.econbiz.de/10011727210

Encyclopedia of mobile phone behavior

Yan, Zheng (ed.) - 2015

"This book is an authoritative source for scholarly research on the use of mobile phones and how these devices are revolutionizing the way individuals learn, work, and interact with one another"--Provided by publisher.

Persistent link: https://www.econbiz.de/10011728203

Successful customer relationship management programs and technologies : issues and trends

Eid, Riyad (contributor) - 2012

development of trust within hi-tech SME business relationships / Khurram Sharif and Salaheldin Ismail Salaheldin -- 9. A …

Persistent link: https://www.econbiz.de/10011727359

Consumer behavior, organizational development, and electronic commerce : emerging issues for advancing modern socioeconomies

Khosrowpour, Mehdi (contributor) - 2009

This book covers issues, developments, and influences in technologies and their impact on modern global socioeconomics, including e-commerce, e-services, outsourcing applications, and consumer resources management.

Persistent link: https://www.econbiz.de/10011725921

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