Showing 1 - 10 of 212
"This book brings together different perspectives on the understanding of e-service and mobile communication and their effect on the fields of marketing, management and information systems"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011727620
E-Commerce and M-Commerce Technologies explores the emerging area of mobile commerce. The chapters in this book look specifically at the development of emerging technologies and their application in Internet commerce. From E-business to mobile database developments, this book offers a...
Persistent link: https://www.econbiz.de/10011726020
Section I. Mobile Commerce Systems and Handheld Devices -- 1. Fundamentals of Mobile Commerce Systems -- 2. Mobile Commerce Applications -- 3. Mobile Handheld Devices -- 4. Essential Mobile-Commerce Technology --
Persistent link: https://www.econbiz.de/10011726339
.] -- 9. UbiSrvInt / Soe-Tsyr Yuan, Fang-Yu Chen -- 10. Perceptions of mobile device website design / Dianne Cyr, Milena Head …
Persistent link: https://www.econbiz.de/10011726430
"This book addresses issues pertaining to the development, deployment, and use of mobile commerce applications. The objective of the book is to provide a single source of up-to-date information about mobile commerce including the technology (hardware and software) involved, research on the...
Persistent link: https://www.econbiz.de/10011726432
"This book provides a complete set of in-depth research investigations on global m-commerce strategies and technological standards, as well as case studies on the subject that elucidate the research through real-world examples. It will prove to be a valuable reference to drive the current and...
Persistent link: https://www.econbiz.de/10011726139
"This book highlights important approaches to evaluating the creditability of digital sources and techniques used for various digital fields, presenting research in the area of computer mediated communication and how it currently affects digital culture and online credibility"--Provided by...
Persistent link: https://www.econbiz.de/10011727629
"This book provides a broad investigation into the use of social technologies in business practices through theoretical research and practical applications, exploring the opportunities and challenges brought about by the advent of various 21st century online business web tools and...
Persistent link: https://www.econbiz.de/10011727761
-Efficacy on E-Service Brands / Terry Daugherty, Harsha Gangadharbatla, Matthew S. Eastin -- Understanding Brand Website …
Persistent link: https://www.econbiz.de/10011725926
"This book provides researchers and practitioners with valuable information on advances and developments in emerging e-business models and technologies; it covers a variety of topics, such as e-business models, e-business strategies, online consumer behavior, e-business process modeling and...
Persistent link: https://www.econbiz.de/10011726011