"This book presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction …, and consumer behavior for marketing strategies"--Provided by publisher. … Karabulut, Ali Caglar Uzun -- What went wrong? / Bhavna Bhalla -- Case study on relationship marketing / Bhawana Sharma, Tulika …

concept / Pinelopi Athanasopoulou -- The evolution of consumerism in the marketing education: a critical discussion based on … Mezirow's critical reflection / George S. Spais -- CyberEthics case study / Georgia Sakka, Iliada Spyrou -- Green marketing … strategy: a pedagogical view / A F Wazir Ahmad, Mohammad Fateh Ali Khan Panni -- Anatomy of green marketing / Elif Yolbulan …

Dutu -- Customer store loyalty: process, explanation chain, and moderating factors / Arturo Z. Vásquez-Párraga, Miguel … impact of premium private labels on customer loyalty to the retailer / Elisa Martinelli, Donata Tania Vergura -- The … study of the U.S. market / Patrizia de Luca, Giovanna Pegan -- A new systems perspective in retail service marketing …

Branding, marketing, and design: experiential in-store digital environments / Anthony Kent [and 4 others] -- Consumers … Kovac -- The roles of corporate marketing strategies and brand management in the global retail industry / Kijpokin Kasemsap …

conceptual model of customer innovation centric / Amin A. Shaqrah -- 10. Customers knowledge and relational marketing: a Web 2 …-Lena Ackfeldt and Neeru Malhotra -- 14. Applications of customer relationship marketing in the UK hospitality industry / Geoff … Lancaster and Diana Luck -- 15. Determinants and antecedents of relationship marketing orientation: the impact of bank ownership …

shallow gamification in marketing: thin evidence and the forgotten powers of really good games / Andreas Lieberoth, Max Møller … / Mario Alguacil Jiménez [and 3 others] -- User-generated-content: concept, typology, and marketing outcomes / José Martí …

handheld devices in education / Douglas Blakemore and David Svacha -- 4. Mobile marketing / Barbara L. Ciaramitaro -- 5. Mobile …

1. Applying fuzzy logic and fuzzy methods to marketing / Laurent Donzé and Andreas Meier -- 2. Fuzzy soft social … network modeling and marketing / Ronald R. Yager and Rachel L. Yager -- 3. Fuzzy dynamic groups: measures and implications for … hybrid fuzzy multiple objective approach to lotsizing, pricing, and marketing planning model / R. Ghasemy Yaghin and S …