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Student satisfaction and learning outcomes in e-learning : an introduction to empirical research

Eom, Sean B. (contributor); Arbaugh, J. B (contributor) - 2011

-learning, addressing Theoretical Frameworks, Empirical Research Methods and Tutorial, Factors Influencing Student Satisfaction and Learning …. Arbaugh -- 2. Learning and satisfaction in online communities of inquiry / Zehra Akyol and D. Randy Garrison -- 3. A review of … investigate students' satisfaction with online learning / Art W. Bangert -- 8. Student performance in e-learning environments: an …

Persistent link: https://www.econbiz.de/10011727112

Cases on consumer-centric marketing management

Jham, Vimi (ed.); Puri, Sandeep (ed.) - 2014

"This book presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction … -- Concentra BPO: the falling customer satisfaction / Shreya Dhingra -- A case study on customer experiential management at High … Sood -- A line in water: a case of customer relationship management / Chandra Shekhar Padhi -- The realization of customer …

Persistent link: https://www.econbiz.de/10011727810

Evaluating websites and web services : interdisciplinary perspectives on user satisfaction

Yannacopoulos, Denis (ed.); Manolitzas, Panagiotis (ed.); … - 2014

reviews in usability testing / Leo Lentz, Sanne Elling -- Customer satisfaction evaluation for Greek online travel agencies … / Dimitrios Drosos, Nikolaos Tsotsolas -- Customer satisfaction and the role of demographic characteristics in online banking …

Persistent link: https://www.econbiz.de/10011727946

Small business clustering technologies : applications in marketing, management, IT and economics

Hodgkinson, Ann (contributor); … - 2007

This book examines the development and role of small business clusters from a variety of disciplines--economics, marketing, management, and information systems. Unlike many issues that are hampered by ideological problems between disciplines, the book proves that there is an approach suggesting...

Persistent link: https://www.econbiz.de/10011726568

Marketing online education programs : frameworks for promotion and communication

Demiray, Uğur (contributor); Sever, Serdar (contributor) - 2011

1. Integrated marketing communications and their application to the open education field / Juliet Stoltenkamp, Jephias Mapuva -- 2. From consumer to prodsumer / Goknil Koçak -- 3. Educational marketing / Ruth Cook -- 4. Marketing online education / Ormond Simpson -- 5. Marketing and promoting...

Persistent link: https://www.econbiz.de/10011726979

Branding and sustainable competitive advantage : building virtual presence

Kapoor, Avinash (contributor); … - 2012

"This book explores the processes involved in managing brands for long-term sustainable competitive advantage, helping readers better understand the importance of consumers' perceptions in brand management"--Provided by publisher.

Persistent link: https://www.econbiz.de/10011727203

Customer-centric marketing strategies : tools for building organizational performance

Kaufmann, Hans Rüdiger (contributor); … - 2013

"This book provides a conceptual understanding on customer-centric marketing strategies as well as revealing the … Afonso Vieira -- How customer knowledge management is becoming a dominant industry trait / A. F. Wazir Ahmad, Mohammad … / Mohammad Fateh Ali Khan Panni -- The strategic importance of data mining analysis for customer-centric marketing strategies …

Persistent link: https://www.econbiz.de/10011727601

Marketing strategies for higher education institutions : technological considerations and practices

Tripathi, Purnendu (contributor); Mukerji, Siran (contributor) - 2013

"Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices provides different aspects of marketing management and technological innovations in all parts of education, including K-12, non-formal, and distance education"--Provided by publisher.

Persistent link: https://www.econbiz.de/10011727760

Marketing decision making and the management of pricing : successful business tools

Rajagopal (contributor) - 2013

Strategic pricing -- Price structure and levels -- Pricing for new products -- Financial analysis in pricing -- Pricing policy -- Market pricing -- Implementation of pricing strategy -- Price performance -- Value creation -- Pricing in market uncertainties -- Challenges ahead

Persistent link: https://www.econbiz.de/10011727769

Strategic marketing in fragile economic conditions

Samanta, Irene (ed.) - 2014

strategies to mitigate / Vedantam Leela -- Customers' satisfaction and loyalty in the economic recession: the case of a Greek …

Persistent link: https://www.econbiz.de/10011728060