The intellectual structure in brands and branding research: a scientometric analysis / Jiaxun He, Cheng Lu Wang -- "Home base" and the brand globalization strategies of emerging market multinationals / Xiaohua Lin, Carlyle Farrell -- How consumer mindset response and long-term marketing...

"This book explores the processes involved in managing brands for long-term sustainable competitive advantage, helping readers better understand the importance of consumers' perceptions in brand management"--Provided by publisher.

This book presents research on the global issue of the Internet as a central organizing platform for integrating marketing communications and on using e-Branding to increase the visibility and success of companies in all business realms.

A case-based identification of internal and external issues for branding strategies / Abu Sayeed Mondal, Dilip Roy -- Promoting Bucovina's tourism brand / Alexandru-Mircea Nedelea -- Branding and brand management: case of Amul / Anupam Sharma -- Service branding through quality practices in...

"This book provides an interdisciplinary approach to connecting with the consumer through branding strategies in the entertainment and media fields, featuring information regarding emergent research and techniques"--Provided by publisher

1. Transitioning a face-to-face class to an online class / Margaret Fitzgerald-Sisk, Robert Tennyson -- 2. Standardization of virtual objects / Jordán Espada ... [et al.] -- 3. Forum summarization to support tutor and teacher in group interaction management / Antonella Carbonaro -- 4. Social...

Section I: Cognition and Learning: Chapter I. Individual Differences and Web-Based Learning / Michael Grimley, Richard Riding -- Chapter II. Personalizing Style in Learning: Activating a Differential Pedagogy / Steve Rayner -- Chapter III. Can Cognitive Style Predict How Individuals Use...

How can assessment practices be used to assist and improve the learning process? This book attempts to answer this question by bringing together 13 contributions from prominent researchers and practitioners actively involved in all aspects of self, peer and group assessment in an online or...

Turkish youth's (re)construction of their political identity in social media, before "Resistanbul" / Tüge T. Gülsen -- Assemblages of dissent: the emergence of online identities during the Egyptian revolution / Katherine Bridgman -- The emergence of politicized collective identity in online...

"This thought-provoking collection of cases covers a range of educational contexts from preschool teaching in Europe to higher education in Australia and North America, and draws on expert knowledge of these diverse contexts, centered on a common theme of teacher identity"--Provided by publisher.