This book covers issues, developments, and influences in technologies and their impact on modern global socioeconomics, including e-commerce, e-services, outsourcing applications, and consumer resources management.

Understanding consumer behavior through mental accounting: evidence from Turkish consumers / Tugba Ucma, Ali Naci Karabulut, Ali Caglar Uzun -- What went wrong? / Bhavna Bhalla -- Case study on relationship marketing / Bhawana Sharma, Tulika Sood -- A line in water: a case of customer...

"This book explores some of the various approaches to the study and assessment of Internet technologies, providing scholars, researchers, developers, and professionals with critical knowledge and an interdisciplinary perspective on e-services in a variety of functional areas, from government and...

This book takes and interdisciplinary approach toward systems design in the online environment by providing an understanding of how consumers behave while shopping online and how certain system design elements may impact consumers' perceptions, attitude, intentions, and actual behavior. This...

"This book presents various opinions, judgments, and ideas on how the use of digitally created worlds is changing the face of e-commerce and extending the use of Internet technologies to create a more immersive experience for customers"--Provided by publisher.

For more than ten years there has been an obvious trend of globalization of leading companies, as they have moved from multinational to global operations. Recently there has also been increased demand for combining locally-customized services to the economies of the scale of worldwide...

"This book explores how users interact with mobile devices and applications in an array of contexts, providing relevant theoretical frameworks and the latest empirical research on ubiquitous computing"--Provided by publisher.

"This book examines the various effects of changing markets and subsequently how these changes cause retailers to meet consumer demand by integrating more sophisticated, advanced innovations in their daily practices"--Provided by publisher

"This book identifies the multidimensional impact of e-adoption and provides theoretical and practical solutions for policy makers, managers, and researchers in government, industry, and academia"--Provided by publisher.

1. Disruptions and value in the interactive digital media marketplace / Omar El-Sawy and Francis Pereira -- 2. A comparison of pricing strategies for digital goods / Peng Lei, Kristy Shi and Tahani Iqbal -- 3. The case for variable pricing of IDM / Ankit Bansal, Desai Mayura Manohar and S....