.] -- 10. Linking traditional TV advertising to Internet advertising / Ling-Yu Duan ... [et al.] -- 11. Contextual in …"This book unites recent research efforts in online multimedia advertising and includes introductions to basic concepts … and fundamental technologies for online advertising, basic multimedia technologies for online multimedia advertising, and …

Marketing educates executives and students on how to meet online advertising and Internet marketing challenges for both present …1. Integrated internet marketing communication (IIMC) -- 2. Internet advertising -- 3. Online advertising vs. offline … advertising -- 4. Internet advertising formats -- 5. Advertising agencies and interactive media -- 6. Internet advertising pricing …

This book presents research on the global issue of the Internet as a central organizing platform for integrating … a Successful Dot-Com Venture in India / Sanjeev Swami -- Trademark Infringement in Pay-Per-Click Advertising / Peter O …'Connor -- E-Branding the Consumer for Cultural Presence in Virtual Communities / Robert Pennington -- Impact of Internet Self …

Clickthroughs: Understanding Consumer Interaction with Web Advertising -- 13. Comparing Consumer Purchase Behavior on the Internet …Internet marketing has become an important issue for many businesses around the world which have any form of commercial … presence on the net. It is often perceived that doing business on the Internet mostly requires competency in the technology …

business transformation / Sharon Cox -- The new age e-enterprise: internet-based collaboration, innovation, and co …

Implementation of Internet-Based Marketing Channels -- Content is King? Interdependencies in Value Networks for Mobile Services … Affecting Adoption of Internet Banking Services : An Empirical Investigation in Taiwan -- A Simonian Approach to E …