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"This book explores how users interact with mobile devices and applications in an array of contexts, providing relevant theoretical frameworks and the latest empirical research on ubiquitous computing"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011727849
comparison of pricing strategies for digital goods / Peng Lei, Kristy Shi and Tahani Iqbal -- 3. The case for variable pricing of … IDM / Ankit Bansal, Desai Mayura Manohar and S. Shantani -- 4. Buffet or à la carte: pricing digital goods / Deepti Verma …
Persistent link: https://www.econbiz.de/10011727209
This book takes and interdisciplinary approach toward systems design in the online environment by providing an understanding of how consumers behave while shopping online and how certain system design elements may impact consumers' perceptions, attitude, intentions, and actual behavior. This...
Persistent link: https://www.econbiz.de/10011726701
"This book highlights important approaches to evaluating the creditability of digital sources and techniques used for various digital fields, presenting research in the area of computer mediated communication and how it currently affects digital culture and online credibility"--Provided by...
Persistent link: https://www.econbiz.de/10011727629
"This book provides a broad investigation into the use of social technologies in business practices through theoretical research and practical applications, exploring the opportunities and challenges brought about by the advent of various 21st century online business web tools and...
Persistent link: https://www.econbiz.de/10011727761
' Surfing Goal / Fang Wan, Ning Nan, Malcolm Smith -- Nonlinear Pricing in E-Commerce / José J. Canals-Cerdá -- The E-Mode of …
Persistent link: https://www.econbiz.de/10011725926
"This book provides researchers and practitioners with valuable information on advances and developments in emerging e-business models and technologies; it covers a variety of topics, such as e-business models, e-business strategies, online consumer behavior, e-business process modeling and...
Persistent link: https://www.econbiz.de/10011726011
"This book highlights new business products, services, strategies, and philosophies drawn from an emerging collaborative information platform and explores connections between the development of new e-business technologies with consumers, businesses, and links to social and political visions and...
Persistent link: https://www.econbiz.de/10011726095
to Build Customer Relationships -- 3. The Evolution of Web Marketing Practice -- 4. Pricing Strategies for Digital Books …
Persistent link: https://www.econbiz.de/10011726335
Globalization has pushed the use of technology in business with advanced information and communication technology becoming a key factor in the future development of the retailing industry. Technology applications have significantly contributed to the exponential growth and profits of retailing...
Persistent link: https://www.econbiz.de/10011726248