, including e-commerce, e-services, outsourcing applications, and consumer resources management. …A Parallel Methodology for Reduction of Coupling in Distributed Business-to-Business E-Commerce Transactions / Anthony … Mark Orme, Letha H. Etzkorn -- E-Business Triggers ... amongst Ghanaian Non-Traditional Exporters (NTEs) / Olav Sorensen …

models and technologies; it covers a variety of topics, such as e-business models, e-business strategies, online consumer … -- Buyer-Supplier Relationships in Business-to-Business E-Procurement : Effects of Supply Conditions -- Consumer Factors …"This book provides researchers and practitioners with valuable information on advances and developments in emerging e-business …

implications of utilizing micro-blogs in employment practices: a guide for business and marketing professionals / Stephanie A …"This book examines the various methods and benefits of using micro-blogs within a business context, bringing together …Marketing with Twitter: challenges and opportunities / Alena Soboleva, Suzan Burton, Aila Khan -- Corporate …

standards for business-to-business were not fully developed. This posed a security concern for businesses, in particular Small …-Medium-Enterprises (SME's) in Australia and New Zealand. Given the importance of collaborative relations in today's e-business, the role of … inter-organizational trust has become of fundamental importance for business-to-business e-commerce. This study aims to …

RFID for supply chains / Ertunga C. Özelkan, Agnes Galambosi -- 4. Collecting consumer behavior data with WLAN / Patrik …

marketing communications and on using e-Branding to increase the visibility and success of companies in all business realms. … Suckow -- Returns on e-Branding Investment: Linking Pre-Acquisition Marketing Activity to Customer Profitability / Patrali … a Successful Dot-Com Venture in India / Sanjeev Swami -- Trademark Infringement in Pay-Per-Click Advertising / Peter O …

and narrow-based views to managing consumer-centric brands / Jonathan A. J. Wilson -- 10. Brand obsessed society: branding … Yoga Guru Baba Ramdev in India / Chinmaya Kulshrestha and Avinash Kapoor -- 11. GeoFree BrandComms: building and sustaining … consumer in virtual communities / Robert Pennington -- 13. E-branding and institutional Web sites: the "visiting card" of the …

consumer mindset response and long-term marketing effectiveness differ in emerging vs. mature markets / Selin Erguncu, Gokhan … Yildirim -- Customer-based corporate brand equity (CBCBE) in business-to-business firms: an emerging market perspective … Bakshi, Prashant Mishra -- Authenticity in the mirror of consumer memories, or drinking champagne in Russia / Maria Kniazeva …

, litigation, and online consumer behavior / Cherie Sherman -- XIX. Affording cultural and social presence in e-marketing / Robert … number of areas including communications, psychology, marketing and advertising, and information systems. This book provides …' aspects of web advertising / Jang-Sun Hwang, Sally McMillan -- V. Consumer complaint behavior in the online environment / Ji …