1. Disruptions and value in the interactive digital media marketplace / Omar El-Sawy and Francis Pereira -- 2. A comparison of pricing strategies for digital goods / Peng Lei, Kristy Shi and Tahani Iqbal -- 3. The case for variable pricing of IDM / Ankit Bansal, Desai Mayura Manohar and S....

"This book provides a broad investigation into the use of social technologies in business practices through theoretical research and practical applications, exploring the opportunities and challenges brought about by the advent of various 21st century online business web tools and...

This book presents research on the global issue of the Internet as a central organizing platform for integrating marketing communications and on using e-Branding to increase the visibility and success of companies in all business realms.

"This book provides researchers and practitioners with valuable information on advances and developments in emerging e-business models and technologies; it covers a variety of topics, such as e-business models, e-business strategies, online consumer behavior, e-business process modeling and...

"This book highlights new business products, services, strategies, and philosophies drawn from an emerging collaborative information platform and explores connections between the development of new e-business technologies with consumers, businesses, and links to social and political visions and...

This book compiles research on the expanding role of earth observation satellite initiatives and their application to such capabilities as mobile broadband, Internet, and mobile communication connectivity. This book provides a comprehensive review of how space technology can influence the future...