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Cases on consumer-centric marketing management
Jham, Vimi (ed.); Puri, Sandeep (ed.) - 2014
Understanding consumer behavior through mental accounting: evidence from Turkish consumers / Tugba Ucma, Ali Naci Karabulut, Ali Caglar Uzun -- What went wrong? / Bhavna Bhalla -- Case study on relationship marketing / Bhawana Sharma, Tulika Sood -- A line in water: a case of customer...
Persistent link: https://www.econbiz.de/10011727810
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Knowledge driven service innovation and management : IT strategies for business alignment and value creation
Chew, Eng K. (ed.); Gottschalk, Petter (ed.) - 2013
"This book provides a comprehensive collection of research and analysis on the principles of service, knowledge and organizational capabilities, clarifying IT strategy procedures and management practices and how they are used to shape a firm's knowledge resources"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011727597
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Evaluating websites and web services : interdisciplinary perspectives on user satisfaction
Yannacopoulos, Denis (ed.); Manolitzas, Panagiotis (ed.);  … - 2014
scholars, researchers, developers, and professionals with critical knowledge and an interdisciplinary perspective on e-services … / Deborah S. Carstens, Stephen Kies, Randy Stockman -- E-government services: creating value through services' quality … / Luc Honore Petnji Yaya, Frederic Marimon, Marti Casadesus -- Estimating user loyalty in social networking services …
Persistent link: https://www.econbiz.de/10011727946
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Mass customization information systems in business
Blecker, Thorsten (contributor);  … - 2007
of financial services / A. Felfernig -- 7. Developing interoperability in mass customization information systems / R … customisation of services and processes based on fuzzy cognitive maps / D. Kardaras, B. Karakostas -- 13. Applying service CAD …
Persistent link: https://www.econbiz.de/10011726421
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Successful technological integration for competitive advantage in retail settings
Pantano, Eleonora (ed.) - 2015
"This book examines the various effects of changing markets and subsequently how these changes cause retailers to meet consumer demand by integrating more sophisticated, advanced innovations in their daily practices"--Provided by publisher
Persistent link: https://www.econbiz.de/10011728216
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Successful customer relationship management programs and technologies : issues and trends
Eid, Riyad (contributor) - 2012
-- 18. Adoption of electronic payment services by Iranian customers / Abbas Keramati ... [et al.] …
Persistent link: https://www.econbiz.de/10011727359
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Consumer behavior, organizational development, and electronic commerce : emerging issues for advancing modern socioeconomies
Khosrowpour, Mehdi (contributor) - 2009
, including e-commerce, e-services, outsourcing applications, and consumer resources management. … Industry / Md. Mahbubur Rahim, etc. -- Inter-Organizational E-Commerce in Healthcare Services: The Case of Global Teleradiology …
Persistent link: https://www.econbiz.de/10011725921
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Quality management for IT services : perspectives on business and process performance
Praeg, Claus-Peter (contributor); Spath, Dieter. (contributor) - 2011
Barrutia, Ainhize Gilsanz -- 3. Methods for service quality assurance / Manfred Bruhn -- 4. Quality management for IT services … as a means to improve quality in IT services / Stéphane Cortina, Michel Picard, Omar Solórzano, Alain Renault -- 10 …. Quality management of corporate data assets / Boris Otto -- 11. Quality of cloud services / Anette Weisbecker -- 12. Focused …
Persistent link: https://www.econbiz.de/10011726945
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Collaborative information behavior : user engagement and communication sharing
Foster, Jonathan (contributor) - 2010
Although it has become commonplace for users and organizations alike to regularly collaborate during the seeking, searching, retrieval and use of information, a definitive work on the behaviors, practices, and systems that enable this collaborative information behavior has been lacking. This...
Persistent link: https://www.econbiz.de/10011726849
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Managing global supply chain relationships : operations, strategies and practices
Flynn, Barbara Bechler (contributor);  … - 2011
"This book focuses on issues related to relationships among members of global supply chains, addressesing three important aspects of global supply chain relationships: supply chain integration and collaboration; outsourcing and offshoring of production; and recent growth in supplier...
Persistent link: https://www.econbiz.de/10011726938