Narrow search
Showing 1 - 10 of 404
Cover Image
Islamic perspectives on marketing and consumer behavior : planning, implementation, and control
Rishi, Bikramjit (ed.) - 2015
"This book brings together the best practices for entry and expansion of global brands into Islamic countries and is an essential reference source for professionals looking to incorporate the laws and practices of Islam into the global presence of their company"--Provided by publisher
Persistent link: https://www.econbiz.de/10011728182
Cover Image
Emerging business opportunities in Africa : market entry, competitive strategy, and the promotion of foreign direct investments
Gekonge, Christopher O. - 2014
Africa -- The perspectives of African history -- Africa in the global economy -- The rising and compelling imperatives to do business in Africa -- The African regional integration and trading blocs -- Doing business in Africa and African business opportunities -- A strategic model for entering...
Persistent link: https://www.econbiz.de/10011727850
Cover Image
Branding and sustainable competitive advantage : building virtual presence
Kapoor, Avinash (contributor);  … - 2012
"This book explores the processes involved in managing brands for long-term sustainable competitive advantage, helping readers better understand the importance of consumers' perceptions in brand management"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011727203
Cover Image
Contemporary research in e-branding
Bandyopadhyay, Subir (contributor) - 2009
This book presents research on the global issue of the Internet as a central organizing platform for integrating marketing communications and on using e-Branding to increase the visibility and success of companies in all business realms.
Persistent link: https://www.econbiz.de/10011725926
Cover Image
Brand management in emerging markets : theories and practices
Wang, Cheng Lu (contributor); He, Jiaxun (contributor) - 2014
and luxury brand management in China / Tingting Mo, Elyette Roux -- The building and management of the nation brand: the … example of Poland / Agnieszka Wilczak, Monika Skorek -- Appellation of origin brands in China / Yongge Niu, Cheng Lu Wang … -- Modernization, consumer personalities, and global brand attitudes / Qianqian Li, William Wei, Qiuzhi Xue -- Building China's global …
Persistent link: https://www.econbiz.de/10011728062
Cover Image
Cases on branding strategies and product development : successes and pitfalls
Sarma, Sarmistha (contributor);  … - 2015
A case-based identification of internal and external issues for branding strategies / Abu Sayeed Mondal, Dilip Roy -- Promoting Bucovina's tourism brand / Alexandru-Mircea Nedelea -- Branding and brand management: case of Amul / Anupam Sharma -- Service branding through quality practices in...
Persistent link: https://www.econbiz.de/10011728151
Cover Image
Engaging consumers through branded entertainment and convergent media
Ruiz Mafe, Carla (ed.); Martí Parreño, José (ed.);  … - 2015
"This book provides an interdisciplinary approach to connecting with the consumer through branding strategies in the entertainment and media fields, featuring information regarding emergent research and techniques"--Provided by publisher
Persistent link: https://www.econbiz.de/10011728227
Cover Image
Electronic governance and cross-boundary collaboration : innovations and advancing tools
Chen, Yu-Che (contributor); Chu, Pin-Yu (contributor) - 2012
13. Institutions of information access and constraint: the cases of China and India / Jeannine E. Relly -- 14 …. Government capacity enhancement and political progress: Chinese E-government effectiveness and value assessment / Feng-Chun Yang … -- 17. Internet use and governance in China / Kaifeng Yang, Chengfu Zhang and Jun Tang -- 18. Vision 2020: a case study of …
Persistent link: https://www.econbiz.de/10011727125
Cover Image
Innovative methods and technologies for electronic discourse analysis
Lim, Hwee Ling (contributor); Sudweeks, Fay (contributor) - 2014
"This book highlights research, applications, frameworks, and theories of online communication to explore recent advances in the manipulation and shaping of meaning in electronic discourse"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011727816
Cover Image
Cases on electronic records and resource management implementation in diverse environments
Krueger, Janice M. (ed.) - 2014
"This book brings together real-life examples of how electronic records and resource management have been implemented across disciplines, offering theories amid legal and ethical concerns of electronic records and resource management"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011727826