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number of areas including communications, psychology, marketing and advertising, and information systems. This book provides …, litigation, and online consumer behavior / Cherie Sherman -- XIX. Affording cultural and social presence in e-marketing / Robert …
Persistent link: https://www.econbiz.de/10011726701
1. Exploring a professional social network system to support learning in the workplace / Anthony "Skip" Basiel, Paul Coyne -- 2. Knowledge producing megamachines : the biggest Web 2.0 communities of the future / Laszlo Z. Karvalics -- 3. Web 2.0 driven sustainability reporting / Daniel Süpke,...
Persistent link: https://www.econbiz.de/10011728928
1. Web services integration in multi-agent systems / Davide Guidi, Mauro Gaspari, Giuseppe Profiti -- 2. Extending the JADE framework for semantic peer-to-peer service based applications / Agostino Poggi, Michele Tomaiuolo -- 3. Adaptive ensemble multi-agent based intrusion detection model /...
Persistent link: https://www.econbiz.de/10011726861
1. Web engineering : introduction and perspectives / San Murugesan, Athula Ginige -- 2. Augmented WebHelix : a practical process for Web engineering / Nary Subramanian, George Whitson -- 3. Model-centric architecting process / Tony C. Shan, Winnie W. Hua -- 4. Architecture, specification, and...
Persistent link: https://www.econbiz.de/10011726590
The wealth of information accessible on the Internet has grown exponentially since its advent. This mass of content must be systemically sifted to glean pertinent data, and the utilization of the collective intelligence of other users, or social information retrieval, is an innovative, emerging...
Persistent link: https://www.econbiz.de/10011726578
"This book brings together marketing approaches and the application of current technology, such as social networking … transition countries / Yllka Azemi, Wilson Ozuem -- What social media marketing content is best to engage consumers?: a content … the role of social media as a contemporary local area marketing technique in franchising / Geoffrey Webster, Margee Hume …
Persistent link: https://www.econbiz.de/10011728121
"This book explores how users interact with mobile devices and applications in an array of contexts, providing relevant theoretical frameworks and the latest empirical research on ubiquitous computing"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011727849
"This book examines the presence of online communities centered around niche topics of interest and the impact of these virtual spaces on community members, offering perspectives from interdisciplinary fields such as sociology, psychology, and education"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011727964
"This book highlights important approaches to evaluating the creditability of digital sources and techniques used for various digital fields, presenting research in the area of computer mediated communication and how it currently affects digital culture and online credibility"--Provided by...
Persistent link: https://www.econbiz.de/10011727629
The importance of semantics has been recognized in different areas of data and information management, including better access, exchange, interoperability, integration, and analysis of data. Semantics of data is about associating meaning to data, understanding what data represents, and improving...
Persistent link: https://www.econbiz.de/10011726662