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Computer–mediated marketing strategies : social media and online brand communities

Bowen, Gordon (ed.) - 2015 - Online-Ausg.

Social media and online brand communities / Madina Ansarin, Wilson Ozuem -- Digital governance and social media … engagement / Tobias Endress -- Brand trust in offline and online environments: lessons for social media / Gordon Bowen, Richard … analysis of Facebook brand pages / Chedia Dhaoui -- Interactivity: the concept and its dimensions / Wang Hui, Vipin Nadda …

Persistent link: https://www.econbiz.de/10011728121

Web systems design and online consumer behavior

Gao, Yuan (contributor) - 2005

This book takes and interdisciplinary approach toward systems design in the online environment by providing an understanding of how consumers behave while shopping online and how certain system design elements may impact consumers' perceptions, attitude, intentions, and actual behavior. This...

Persistent link: https://www.econbiz.de/10011726701

Managing global supply chain relationships : operations, strategies and practices

Flynn, Barbara Bechler (contributor); … - 2011

"This book focuses on issues related to relationships among members of global supply chains, addressesing three important aspects of global supply chain relationships: supply chain integration and collaboration; outsourcing and offshoring of production; and recent growth in supplier...

Persistent link: https://www.econbiz.de/10011726938

Business to business electronic commerce : challenges and solutions

Warketin, Merrill. (contributor) - 2002

In the mid 1990s, the widespread adoption of the web browser led to a rapid commercialization of the Internet. In addition, initial success stories were reported from companies that learned how to create an effective direct marketing channel - selling tangible products to consumers directly with...

Persistent link: https://www.econbiz.de/10011725859

Dynamics of competitive advantage and consumer perception in social marketing

Kapoor, Avinash (ed.); Kulshrestha, Chinmaya (ed.) - 2014

"This book explores important social issues that call for reform such as health care, self-perceptions, and corporate responsibilities to the environment, giving readers a guide to understanding and appreciation behind social marketing and how it can be used to positively alter social conscience...

Persistent link: https://www.econbiz.de/10011727817

Strategic marketing in fragile economic conditions

Samanta, Irene (ed.) - 2014

, Stamatios Ntanos -- The role of brand management in emerging markets / Kijpokin Kasemsap -- The antecedents of word …

Persistent link: https://www.econbiz.de/10011728060

Brand management in emerging markets : theories and practices

Wang, Cheng Lu (contributor); He, Jiaxun (contributor) - 2014

-- "Home base" and the brand globalization strategies of emerging market multinationals / Xiaohua Lin, Carlyle Farrell -- How … Yildirim -- Customer-based corporate brand equity (CBCBE) in business-to-business firms: an emerging market perspective … / Prashant Mishra, Soumya Sarkar -- Trust and commitment: attitudes towards a time-honored brand across generations / Jiaxun He …

Persistent link: https://www.econbiz.de/10011728062

Market research methodologies : multi-method and qualitative approaches

Takhar-Lail, Amandeep (ed.) - 2015 - Online-Ausg.

"This book brings together innovative techniques and novel designs that aid in the development of multi-method studies and investigations, focusing on vital concepts such as data validity, triangulation, and reliability"--Provided by publisher.

Persistent link: https://www.econbiz.de/10011728091

Intelligent medical technologies and biomedical engineering : tools and applications

Shukla, Anupam (contributor); Tiwari, Ritu (contributor) - 2010

"This book takes an innovative look at technology and engineering as they pertain to medicine (medical engineering), teaming them to facilitate new systems that have the ability to change the lifestyles and quality of life of people"--Provided by publisher.

Persistent link: https://www.econbiz.de/10011726858

Global issues and ethical considerations in human enhancement technologies

Thompson, Steven John (ed.) - 2014

"This book compiles prestigious research and provides a well-rounded composite of role of human enhancement technologies in emerging areas for those involved in computer science and the humanities, as well as many engaged in a humanities approach to metasystems, new artificial life, and...

Persistent link: https://www.econbiz.de/10011728011