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Engaging consumers through branded entertainment and convergent media

Ruiz Mafe, Carla (ed.); Martí Parreño, José (ed.); … - 2015

interaction in the recommendation of a brand community / Cleopatra Veloutsou, Laurence Dessart, Georgia Maria Arvaniti -- Deep and …] -- How branded entertainment shapes consumers' brand attitudes: evidence from an advertiser-funded program / Yann Verhellen …, Nathalie Dens, Patrick De Pelsmacker -- Brand perception and its relation to perceived performance of a public sports service …

Persistent link: https://www.econbiz.de/10011728227

Semantic Web personalization and context awareness : management of personal identities and social networking

Lytras, Miltiadis D. (contributor); … - 2011

1. Transitioning a face-to-face class to an online class / Margaret Fitzgerald-Sisk, Robert Tennyson -- 2. Standardization of virtual objects / Jordán Espada ... [et al.] -- 3. Forum summarization to support tutor and teacher in group interaction management / Antonella Carbonaro -- 4. Social...

Persistent link: https://www.econbiz.de/10011727097

Cognitive and emotional processes in web-based education : integrating human factors and personalization

Mourlas, Constantinos (contributor); … - 2009

Section I: Cognition and Learning: Chapter I. Individual Differences and Web-Based Learning / Michael Grimley, Richard Riding -- Chapter II. Personalizing Style in Learning: Activating a Differential Pedagogy / Steve Rayner -- Chapter III. Can Cognitive Style Predict How Individuals Use...

Persistent link: https://www.econbiz.de/10011725889

Self, peer, and group assessment in e-learning

Roberts, Tim S. (contributor) - 2006

How can assessment practices be used to assist and improve the learning process? This book attempts to answer this question by bringing together 13 contributions from prominent researchers and practitioners actively involved in all aspects of self, peer and group assessment in an online or...

Persistent link: https://www.econbiz.de/10011726552

Identity and leadership in virtual communities : establishing credibility and influence

Hickey, Dona J.. (ed.); Essid, Joe (ed.) - 2014

"This book explores the notion of establishing an identity online, managing it like a brand, and using it with …

Persistent link: https://www.econbiz.de/10011727952

Cases on teacher identity, diversity, and cognition in higher education

Breen, Paul (ed.) - 2014

"This thought-provoking collection of cases covers a range of educational contexts from preschool teaching in Europe to higher education in Australia and North America, and draws on expert knowledge of these diverse contexts, centered on a common theme of teacher identity"--Provided by publisher.

Persistent link: https://www.econbiz.de/10011728006

Implications of social media use in personal and professional settings

Benson, Vladlena (ed.); Morgan, Stephanie J. (ed.) - 2015

Social media in higher education: examining privacy concerns among faculty and students / Laura Aymerich-Franch -- Social media and alcohol use: adverse impact of Facebook and Twitter on college students / Gulzar H. Shah, Moya L. Alfonso, Nina Jolani -- Face to Face(book): users' traits and...

Persistent link: https://www.econbiz.de/10011728153

Protecting the genetic self from biometric threats : autonomy, identity, and genetic privacy

Akrivopoulou, Christina (ed.) - 2015

"This book considers all aspects of privacy and security relating to an individual's DNA, with a concentration on fundamental human rights as well as specific cases and examples, in addressing greater security and privacy in the modern world"--Provided by publisher.

Persistent link: https://www.econbiz.de/10011728186

Branding and sustainable competitive advantage : building virtual presence

Kapoor, Avinash (contributor); … - 2012

readers better understand the importance of consumers' perceptions in brand management"--Provided by publisher. … physical and virtual reality: the case of Benetton brand, "a company that is born from ideas" / Annamaria Silvana de Rosa and … Elena Bocci -- 7. Branding and sustainable competitive advantage in Indian politics: Brand Rahul Gandhi / Avinash Kapoor and …

Persistent link: https://www.econbiz.de/10011727203

Contemporary research in e-branding

Bandyopadhyay, Subir (contributor) - 2009

Preface -- Key Success Requirements for Online Brand Management / Subir Bandyopadhyay, Rosemary Serjak -- The Role of … Blogs on a Successful Political Branding Strategy / Luis Casaló, etc. -- Brand Personality of Web Search Engines: Who is the … Brand Positioning: The Need for an Online Positioning Interface / S. Ramesh Kumar -- Job Search at Naukri.com: Case Study of …

Persistent link: https://www.econbiz.de/10011725926