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Handbook of research on effective advertising strategies in the social media age
Taşkıran, Nurdan Öncel (ed.); Yilmaz, Recep (ed.) - 2015
"This book focuses on the radically evolving field of advertising within the new media environment by covering new … strategies, structural transformation of media, and changing advertising ethics"--Provided by publisher …A model for mind-device dialectic and the future of advertising in the social media age / Recep Yilmaz, Nurdan Oncel …
Persistent link: https://www.econbiz.de/10011728180
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Online multimedia advertising : techniques and technologies
Hua, Xian-Sheng (contributor); Mei, Tao (contributor);  … - 2011
.] -- 10. Linking traditional TV advertising to Internet advertising / Ling-Yu Duan ... [et al.] -- 11. Contextual in …"This book unites recent research efforts in online multimedia advertising and includes introductions to basic concepts … and fundamental technologies for online advertising, basic multimedia technologies for online multimedia advertising, and …
Persistent link: https://www.econbiz.de/10011727039
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Marketing online education programs : frameworks for promotion and communication
Demiray, Uğur (contributor); Sever, Serdar (contributor) - 2011
1. Integrated marketing communications and their application to the open education field / Juliet Stoltenkamp, Jephias Mapuva -- 2. From consumer to prodsumer / Goknil Koçak -- 3. Educational marketing / Ruth Cook -- 4. Marketing online education / Ormond Simpson -- 5. Marketing and promoting...
Persistent link: https://www.econbiz.de/10011726979
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Handbook of research on digital media and advertising : user generated content consumption
Eastin, Matthew S. (contributor);  … - 2011
"This book bridges the gap between professional and academic perceptions of advertising in new media environments …1. An overview of digital media and advertising / Irene Dickey, William Lewis -- 2. Media evolution and the advent of … Web 2.0 / Laura Bright -- 3. Economic issues in media regulation / Edward Shinnick, Geraldine Ryan -- 4. Advertising in …
Persistent link: https://www.econbiz.de/10011726956
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Online advertising and promotion : modern technologies for marketing
Hanafizadeh, Payam - 2012
Marketing educates executives and students on how to meet online advertising and Internet marketing challenges for both present …1. Integrated internet marketing communication (IIMC) -- 2. Internet advertising -- 3. Online advertising vs. offline … advertising -- 4. Internet advertising formats -- 5. Advertising agencies and interactive media -- 6. Internet advertising pricing …
Persistent link: https://www.econbiz.de/10011727376
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Small business clustering technologies : applications in marketing, management, IT and economics
Hodgkinson, Ann (contributor);  … - 2007
This book examines the development and role of small business clusters from a variety of disciplines--economics, marketing, management, and information systems. Unlike many issues that are hampered by ideological problems between disciplines, the book proves that there is an approach suggesting...
Persistent link: https://www.econbiz.de/10011726568
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Branding and sustainable competitive advantage : building virtual presence
Kapoor, Avinash (contributor);  … - 2012
"This book explores the processes involved in managing brands for long-term sustainable competitive advantage, helping readers better understand the importance of consumers' perceptions in brand management"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011727203
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Customer-centric marketing strategies : tools for building organizational performance
Kaufmann, Hans Rüdiger (contributor);  … - 2013
"This book provides a conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts with a goal to improve the organization's financial and marketing performance"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011727601
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Marketing strategies for higher education institutions : technological considerations and practices
Tripathi, Purnendu (contributor); Mukerji, Siran (contributor) - 2013
"Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices provides different aspects of marketing management and technological innovations in all parts of education, including K-12, non-formal, and distance education"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011727760
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Marketing decision making and the management of pricing : successful business tools
Rajagopal (contributor) - 2013
Strategic pricing -- Price structure and levels -- Pricing for new products -- Financial analysis in pricing -- Pricing policy -- Market pricing -- Implementation of pricing strategy -- Price performance -- Value creation -- Pricing in market uncertainties -- Challenges ahead
Persistent link: https://www.econbiz.de/10011727769